TARIGAN, E. D. S.; PARULIAN, T. .; SABRINA, H. .; MARBUN, P. .; NASUTION, A. M. U. Impact of demographic segmentation and psychographic segmentation on purchase decisions of K beauty products. Journal of Management Science (JMAS), [S. l.], v. 6, n. 1, p. 1–4, 2023. Disponível em: https://exsys.iocspublisher.org/index.php/JMAS/article/view/171. Acesso em: 24 jun. 2026.