ANANDA, P.; HENDRI, M. I. .; PURMONO, B. B. .; ROSNANI, T. .; KARSIM, K. The Impact of product quality and celebrity endorsment on purchase decision: Brand image as mediation . Journal of Management Science (JMAS), [S. l.], v. 7, n. 1, p. 354–365, 2024. Disponível em: https://exsys.iocspublisher.org/index.php/JMAS/article/view/378. Acesso em: 27 apr. 2026.