THERESA, E. .; ROSNANI, T. .; AFIFAH, N. .; PURMONO, B. B. .; SETIAWAN, H. . Influence of content, influencer, and product innovation on scarlett’s brand awareness through event marketing . Journal of Management Science (JMAS), [S. l.], v. 7, n. 1, p. 119–131, 2024. Disponível em: https://exsys.iocspublisher.org/index.php/JMAS/article/view/402. Acesso em: 26 may. 2026.