PAMUNGKAS, A. S. .; RAMADANIA, R.; HERIYADI, H.; PEBRIANTI, W. . Examining mobile gameÃƒÆ’Ã†â€™Ãƒâ€ Ã¢â‚¬â„¢ÃƒÆ’Ã¢â‚¬Å¡Ãƒâ€šÃ‚Â¢ÃƒÆ’Ã†â€™Ãƒâ€šÃ‚Â¢ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€¦Ã‚Â¡ÃƒÆ’Ã¢â‚¬Å¡Ãƒâ€šÃ‚Â¬ÃƒÆ’Ã†â€™Ãƒâ€šÃ‚Â¢ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€¦Ã‚Â¾ÃƒÆ’Ã¢â‚¬Å¡Ãƒâ€šÃ‚Â¢s loyalty strategy: The case of honkai star rail. Journal of Management Science (JMAS), [S. l.], v. 8, n. 1, p. 215–224, 2025. Disponível em: https://exsys.iocspublisher.org/index.php/JMAS/article/view/594. Acesso em: 27 apr. 2026.