Theresa, Erica, Titik Rosnani, Nur Afifah, Bintoro Bagus Purmono, and Harry Setiawan. 2024. “Influence of Content, Influencer, and Product Innovation on scarlett’s Brand Awareness through Event Marketing”. Journal of Management Science (JMAS) 7 (1):119-31. https://exsys.iocspublisher.org/index.php/JMAS/article/view/402.