Home Industry Furniture in Surabaya: Condition and Their Needs
Keywords:
Home Industry, Micro and small business, Business performance, Market competition, SustainabilityAbstract
Home industry Furniture in Surabaya, Indonesia, at the micro and small business level. Like other developing countries, micro, small, and medium enterprises have an essential role in economic growth. The problem is that imported products make them suffer. They try to sustain in this tough competition. This study aims to understand their position and what they need to sustain or grow in the future. This study uses a qualitative approach with interviews as the primary data source, surveys and documentation as supporting data sources. The respondent in this study, both for interview and survey, is the owner of the home industry, with a minimum of ten years in business and the level micro and small business. The result of this study shows that home industry' owner must change their mindset about how they do their business significantly; they must innovate their product, have a new idea, have a professional marketing plan, and the important one is to understand the market.
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Yacob, S., Erida, Machpuddin, A., & Alamsyah, D. P. (2021). A model for the business performance of micro, small and medium enterprises: Perspective of social commerce and the uniqueness of resource capability in Indonesia. Management Science Letters, 11, 101–110. https://doi.org/10.5267/j.msl.2020.8.025
Alonso, A. D., & Bressan, A. (2016). Micro and small business innovation in a traditional industry. International Journal of Innovation Science, 8(4), 311–330. https://doi.org/10.1108/IJIS-06-2016-0013
Balakrishnan, B. K. P. D., Dahnil, M. I., & Yi, W. J. (2014). The Impact of Social Media Marketing Medium Toward Purchase Intention and Brand Loyalty Among Generation Y. Procedia - Social and Behavioral Sciences, 148, 177–185. https://doi.org/10.1016/j.sbspro.2014.07.032
Bardakci, A., & Whitelock, J. (2006). A comparison of customers ’ readiness for mass-customisation Turkish vs British customers. European Business Review, 17(5), 397–410. https://doi.org/10.1108/09555340510620311
Bower, J. A., Saadat, M. A., & Whitten, C. (2003). Effect of liking , information and consumer characteristics on purchase intention and willingness to pay more for a fat spread with a proven health benefit. Food Quality and Preference, 14, 65–74. https://doi.org/10.1016/20950-3293(02)00019-8
BPS, B. P. S. (2018). Hasil Pendaftaran ( Listing ) Usaha / Perusahaan Sensus Ekonomi 2016. https://surabayakota.bps.go.id/pressrelease/2018/01/08/47/hasil-pendaftaran--listing--usaha-perusahaan-sensus-ekonomi-2016.html
Clark, D. N., & Douglas, H. (2010). M icro business : Characteristics of home-based business in New Zealand. Small Enterprise Research, 17(2), 112–123. https://doi.org/10.5172/ser.17.2.112
David, Fred R.David, F. R. (2017). Strategic Management Concepts and Cases 16th Edition.
Duray, R. (2002). Mass customization origins : mass or custom manufacturing ? International Journal of Operation & Production Management, 22(3), 314–328. https://doi.org/10.1108/01443570210417614
GBGI, G. B. G. I. (2018). Indonesia ’ s Furniture Industry : Competitive Advantages Hampered by Bureaucracy Stilted growth More government support needed Domestic market : The untapped potential. http://www.gbgindonesia.com/en/manufacturing/article/2018/indonesia_s_furniture_industry_competitive_advantages_hampered_by_bureaucracy_11859.php
Hitt, M. A., Ireland, D., & Hoskisson, R. E. (2011). Strategic Management: Competitiveness and Globalization: Concepts, 9th Edition.
Indreswari, A. D. (2012). IKEA masuk, persaingan pasar mebel makin sengit. Kontan.Com. https://industri.kontan.co.id/news/ikea-masuk-persaingan-pasar-mebel-makin-sengit
Jateng, T. (2018). Penjualan Sofa Meningkat Hingga 50 Persen di Tahun 2017 Lalu. 18–20. https://jateng.tribunnews.com/2018/01/05/penjualan-sofa-meningkat-hingga-50-persen-di-tahun-2017-lalu
Jiang, K. A. I., Lee, H. A. U. L., & Seifert, R. W. (2006). Satisfying customer preferences via mass customization and mass production. IIE Transactions, 38, 25–38. https://doi.org/10.1080/07408170500346386
Kaplinsky, R., Morris, M., & Readman, J. (2002). The Globalization of Product Markets and Immiserizing Growth : Lessons From the South African Furniture Industry. World Development, 30(7), 1159–1177. https://doi.org/S0305-750X(02)00029-3
Ling, I., Liu, Y.-F., Lin, C. W., & Shieh, C.-H. (2020). Exploring IKEA effect in self-expressive mass customization : underlying mechanism and boundary conditions. Journal of Consumer Marketing, 37/4(October 2019), 356–374. https://doi.org/10.1108/JCM-09-2017-2373
Martins, J., Costa, C., Oliveira, T., Gonçalves, R., & Branco, F. (2018). How smartphone advertising in fl uences consumers ’ purchase intention. Journal of Business Research, December 2017, 1–10. https://doi.org/10.1016/j.jbusres.2017.12.047
Moon, J., Chadee, D., & Tikoo, S. (2008). Culture , product type , and price influences on consumer purchase intention to buy personalized products online ☆. Journal of Business Research, 61(1), 31–39. https://doi.org/10.1016/j.jbusres.2006.05.012
Statistik, B. P. (2014). Badan Pusat Statistik/Industri Mikro dan Kecil. 3857046. https://www.bps.go.id/Subjek/view/id/170#subjekViewTab2
Sutrisni, A. P. (2019). Peran UMKM dalam Perekonomian Indonesia. Kompas.Com, 2019–2021. https://www.kompas.com/skola/read/2019/12/20/120000469/peran-umkm-dalam-perekonomian-indonesia?page=all
Tohidi, H., & Jabbari, M. M. (2012). The important of Innovation and its Crucial Role in Growth , Survival and Success of Organizations. Procedia Technology, 1, 535–538. https://doi.org/10.1016/j.protcy.2012.02.116
Venkatraman, N., & Ramanujam, V. (1986). Measurement of Business Performance in Strategy Research : A Comparison of Approaches Massachusetts Institute of Technology. Academy of Management Review, 11(4), 801–814. https://doi.org/10.5465/AMR.1986.4283976
Wahyudi, S. (2016). Persaingan Bisnis Mebel di Surabaya: Riset & Solusi Strategi Marketing untuk Menang di Pasar. https://slcmarketinginc.com/persaingan-bisnis-mebel-di-surabaya-riset-solusi-strategi-marketing-untuk-menang-di-pasar/
Wanasida, A. S., Bernarto, I., & Purwanto, A. (2021). The Role of Business Capabilities in Supporting Organization Agility and Performance During the COVID-19 Pandemic : An Empirical Study in Indonesia. The Journal of Asian Finance, Economics and Business, 8(5), 897–911. https://doi.org/https://doi.org/10.13106/jafeb.2021.vol8.no5.0897
Yacob, S., Erida, Machpuddin, A., & Alamsyah, D. P. (2021). A model for the business performance of micro, small and medium enterprises: Perspective of social commerce and the uniqueness of resource capability in Indonesia. Management Science Letters, 11, 101–110. https://doi.org/10.5267/j.msl.2020.8.025
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Published
2022-01-30
How to Cite
Sidharta, H., Setyawati, C. Y., & Felisia, C. (2022). Home Industry Furniture in Surabaya: Condition and Their Needs. Journal of Management Science (JMAS), 5(1), 21–26. Retrieved from https://exsys.iocspublisher.org/index.php/JMAS/article/view/121
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