Marketing Of Bank Products Through Entrepreneurship Training And Credit Financing For Entrepreneurs Students
Keywords:
Marketing of Bank Products, Entrepreneurship training, Credit FinancingAbstract
The purpose of this study was to determine the relationship between the variables of entrepreneurship training, and bank financing on the marketing of bank products for entrepreneurial students in the Banten area campus. this study was conducted by involving 300 respondents to entrepreneurial students who were running entrepreneurship between March-August 2020. To find out the relationship between variables by testing research instruments in the form of a scale to measure the variables of entrepreneurship training, and bank financing on the marketing of bank products. analyzed using multiple regression analysis techniques, the results of the study show that entrepreneurship training and bank financing have a positive and significant effect on bank product services, which are dominated by bank financing as a contributor to bank product services that make students interested in entrepreneurship.
References
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Ramadani, M., & Sutikno, S. (2021). Commitment Of Small Business Actors To Shopee Online Consumers. Primanomics: Jurnal Ekonomi & Bisnis, 19(3), 91–100. https://doi.org/10.31253/pe.v19i3.638
Simbolon, A. (2021). Analysis of Factors Affecting the Amount of Credit Distribution at Credit Unions. Journal of Management Science (JMAS), 4(3), 98–100. https://doi.org/10.35335/jmas.v4i3.110
SULISTYA, A. (2017). THE EFFECT OF MURABAHAH FINANCING, ENTREPRENEURSHIP TRAINING AND BUSINESS EXPERIENCE ON INCREASING INCOME OF MICRO SMALL AND MEDIUM BUSINESS (MSMEs) AT BANK MUAMALAT KCP BLITAR.
Sumarno, S. (2017). The Effect of Financing, Entrepreneurship Training, and Self-Efficacy on Entrepreneurial Intentions of Posdaya Berkah V Kalinyamat Wetan Tegal City. Jurnal Ilmiah Ekonomi Dan Bisnis Unilak, 14(1), 82–87.
Sutikno, S., & Irwani Abdullah, N. (2021). The Impact of Islamic Banks in Financing MSMEs in Serang City. Jurnal Keuangan Dan Perbankan (KEBAN), 1(1), 14–25. https://doi.org/10.30656/jkk.v1i1.3965
Sutikno, S., & Kuruppuarachchi, D. (2021). Finance Technology as a Solution to Get Capital for Small Business Today. Jurnal Keuangan Dan Perbankan (KEBAN), 1(1), 1–13. https://doi.org/10.30656/jkk.v1i1.3964
Sutikno, S., & Suhartini, S. (2020). Prices trategies and promotions which E-Commerce does in sales. Primanomics : Jurnal Ekonomi & Bisnis, 18(3). https://doi.org/10.31253/pe.v18i3.399
Arthantri, D. (2021). The Effect Of Marketing Mix On Students Loyalty Towards Instant Noodles With The Brands of INDOMIE, SEDAP, and ABC With Moderated Variety Seeking. Journal of Management Science (JMAS), 4(3), 83–92. https://doi.org/10.35335/jmas.v4i3.108
Camelia, C., Yanti, I., & Anita, E. (2018). THE EFFECT OF ENTREPRENEURSHIP FINANCING AND TRAINING ON SMALL AND MEDIUM BUSINESS INCOME IN BAITUL MAAL WAT TAMWIL.
Deviana, R. (2019). Micro iB KUR financing mechanism for MSME development at PT. BRI Syariah KC Semarang.
Liaanjani, D., & Sutikno, S. (2021). Restructuring As An Effort To Reduce The Impact Of Problem Financing On Griya Ib Hasanah Produc. Jurnal Keuangan Dan Perbankan (KEBAN), 1(1), 44–51. https://doi.org/10.30656/jkk.v1i1.3969
Prastiwi, A. (2015). The Effect of Financing and Entrepreneurship Training on Small and Medium Business Income at BMT Muamalah TulungAgung.
Rahmi, V. A., Ismanto, H., & Fathoni, M. Z. (2020). Innovative During the Covid Pandemic Through Entrepreneurship Training Typical of Women Made from Waste “Collaboration of BUMDes and Residents.†Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 4(3), 418–425.
Ramadani, M., & Sutikno, S. (2021). Commitment Of Small Business Actors To Shopee Online Consumers. Primanomics: Jurnal Ekonomi & Bisnis, 19(3), 91–100. https://doi.org/10.31253/pe.v19i3.638
Simbolon, A. (2021). Analysis of Factors Affecting the Amount of Credit Distribution at Credit Unions. Journal of Management Science (JMAS), 4(3), 98–100. https://doi.org/10.35335/jmas.v4i3.110
SULISTYA, A. (2017). THE EFFECT OF MURABAHAH FINANCING, ENTREPRENEURSHIP TRAINING AND BUSINESS EXPERIENCE ON INCREASING INCOME OF MICRO SMALL AND MEDIUM BUSINESS (MSMEs) AT BANK MUAMALAT KCP BLITAR.
Sumarno, S. (2017). The Effect of Financing, Entrepreneurship Training, and Self-Efficacy on Entrepreneurial Intentions of Posdaya Berkah V Kalinyamat Wetan Tegal City. Jurnal Ilmiah Ekonomi Dan Bisnis Unilak, 14(1), 82–87.
Sutikno, S., & Irwani Abdullah, N. (2021). The Impact of Islamic Banks in Financing MSMEs in Serang City. Jurnal Keuangan Dan Perbankan (KEBAN), 1(1), 14–25. https://doi.org/10.30656/jkk.v1i1.3965
Sutikno, S., & Kuruppuarachchi, D. (2021). Finance Technology as a Solution to Get Capital for Small Business Today. Jurnal Keuangan Dan Perbankan (KEBAN), 1(1), 1–13. https://doi.org/10.30656/jkk.v1i1.3964
Sutikno, S., & Suhartini, S. (2020). Prices trategies and promotions which E-Commerce does in sales. Primanomics : Jurnal Ekonomi & Bisnis, 18(3). https://doi.org/10.31253/pe.v18i3.399
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Published
2022-01-30
How to Cite
Sutikno, S. (2022). Marketing Of Bank Products Through Entrepreneurship Training And Credit Financing For Entrepreneurs Students. Journal of Management Science (JMAS), 5(1), 1–4. Retrieved from https://exsys.iocspublisher.org/index.php/JMAS/article/view/124
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