The effect of the demarketing anti-smoking campaigns on tobacco package warning labels and its implications on the intention to quit smoking
Keywords:
Anti Smoking Campaigns, Attitude, Intention To QuitAbstract
Efforts or tools to permanently or temporarily reduce or maintain demand for consumption of certain products or services are defined as demarketing. The impact of this fact makes the government and the private sector have to use a demarketing scheme to deal with this situation. This study was conducted to determine the effect of anti smoking campaigns and tobacco package warning labels have an impact on attitude toward smoking and intention to quit smoking. This research is descriptive quantitive research with 150 respondents were collected by convenience sampling method. This study uses SEM AMOS Version 24 analyze to test the data. The result of this study is anti smoking campaigns has a positive significant to attitude toward smoking, tobacco package warning labels has a positive significant to attitude toward smoking, attitude toward smoking has a positive significant to intention toward smoking.
References
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Singh, A., Owusu-Dabo, E., Britton, J., Munafò, M. R., & Jones, L. L. (2014). “Pictures Don’t Lie, Seeing is Believingâ€ÂÂÂÂÂ: Exploring Attitudes to The Introduction of Pictorial Warnings on Cigarette Packs in Ghana. Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco, 16(12), 1613–1619. https://doi.org/10.1093/ntr/ntu127
Sri Wulandari. (2017). Pengetahuan Siswa Remaja Tentang Bahaya Merokok di SMP Negeri 2 Rambah Hilir Kabupaten Rokan Hulu. Maternity, 2(2), 178–183.
Tangari, A. H., Burton, S., Andrews, J. C., & Netemeyer, R. G. (2007). How do antitobacco campaign advertising and smoking status affect beliefs and intentions? Some similarities and differences between adults and adolescents. Journal of Public Policy and Marketing, 26(1), 60–74. https://doi.org/10.1509/jppm.26.1.60
Wang, R., Qiang, Y., Zhu, Y., Gao, X., Yang, Q., & Li, B. (2021). The Estimated Effect of Graphic Warning Labels on Smoker’s Intention to Quit in Shanghai, China: A Cross-Sectional Study. BMC Public Health, 21(1), 1–11. https://doi.org/10.1186/s12889-021-12257-8
Bevan-Dye, A. L. (2013). Black Generation Y students’ attitudes towards web advertising value. Mediterranean Journal of Social Sciences, 4(2), 155–164. https://doi.org/10.5901/mjss.2013.v4n2p155
Crain, W. (2014). Teori Perkembangan Konsep dan Aplikasi. In Pustaka Pelajar (p. 622).
Farrelly, M. C., Davis, K. C., Duke, J., & Messeri, P. (2009). Sustaining “truthâ€ÂÂÂÂÂ: Changes in youth tobacco attitudes and smoking intentions after 3 years of a national antismoking campaign. Health Education Research, 24(1), 42–48. https://doi.org/10.1093/her/cym087
Grieshaber, S. (2020). Equity and research design. In Doing early childhood research (pp. 177–191). Routledge.
Haddad, L. G., & Petro-nustas, W. (2006). Predictors of Intention to Quit. Canadian Journal of Public Health, 9–13.
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science, 40(3), 414–433. https://doi.org/10.1007/s11747-011-0261-6
Hooper, D., Coughlan, J., & Mullen, M. R. (2008). Structural Equation Modelling: Guidelines for Determining Model Fit. Electronic Journal of Business Research Methods, 6(1), 53–60.
Hurlock, E. B., Istiwidayanti, Soedjarwo, & Sijabat, R. M. (2011). Psikologi Perkembangan : Suatu Pendekatan Sepanjang Rentang Kehidupan (L). Erlangga.
Islamuddin. (2011). Psikologi Pendidikan (pp. 3–4). Pustaka Pelajat.
Kumalasari, I. (2014). Faktor-Faktor Yang Memengaruhi Intensi Berhenti Merokok Pada Santri Putra di Kabupaten Kudus. Jurnal Euginia, 1(1), 1–9. http://fkm.unsrat.ac.id/wp-content/uploads/2012/11/Jurnal-Euginia.doc
Macy, J. T., Chassin, L., Presson, C. C., & Yeung, E. (2016). Exposure to Graphic Warning Labels on Cigaratte Packages: Effcts on Implicit and Explicit Attitudes toward Smoking among Young Adults. Physiology & Behavior, 31(3), 349–363. https://doi.org/10.1080/08870446.2015.1104309.Exposure
Managanta, Andri Amaliel, Hudaya, Y. (2018). Hubungan Gambar Bahaya Merokok Pada Kemasan dengan Intensi Berhenti Merokok di Kecamatan Curug Kabupaten Tanggerang. Jsk, 4(2), 71–77. file:///C:/Users/USER/Downloads/MAGANTA DAN HUDAYA.pdf
Montano, D., Kasprzyk, D., Rimer, B., & Viswanath, K. (2002). Health and Health. Health Behavior and Health Education, 70(January), 4.
Mualifah, L., Pangastuti, N., & Purwanta, P. (2019). Pendidikan Kesehatan Dapat Mempengaruhi Pengetahuan, Sikap Pra Remaja Menghadapi Menarche. Journal of Holistic Nursing Science, 6(2), 74–84. https://doi.org/10.31603/nursing.v6i2.2559
O’Hegarty, M., Pederson, L. L., Yenokyan, G., Nelson, D., & Wortley, P. (2007). Young Adults’ Perceptions of Cigarette Warning Labels in The United States and Canada. Preventing Chronic Disease, 4(2).
Parks, M. J., Slater, J. S., Rothman, A. J., & Nelson, C. L. (2016). Interpersonal communication and smoking cessation in the context of an incentive-based program: Survey evidence from a telehealth intervention in a low-income population. Journal of Health Communication, 21(1), 125–133. https://doi.org/10.1080/10810730.2015.1039677
Reis, E. S., e Arriaga, P. P. L., & Postolache, O. A. (2019). Fear or humour in anti-smoking campaigns? Impact on perceived effectiveness and support for tobacco control policies. Ciencia e Saude Coletiva, 24(12), 4727–4738. https://doi.org/10.1590/1413-812320182412.09322018
Roets, C. R. Q. (2013). Black Generation Y students ’ attitudes towards the demarketing of tobacco and alcohol consumption. 19(1), 961–979.
Rofianto, W., Khodir, M., & Tambariki, C. (2015). Efektivitas Peringatan Bergambar pada Kemasan Sebagai Upaya Mereduksi Tingkat Konsumsi Rokok Latar Belakang. 1–15.
Sadeghi, R., Masoudi, M. R., & Khanjani, N. (2021). A Systematic Review about Educational Campaigns on Smoking Cessation. The Open Public Health Journal, 13(1), 748–755. https://doi.org/10.2174/1874944502013010748
Singh, A., Owusu-Dabo, E., Britton, J., Munafò, M. R., & Jones, L. L. (2014). “Pictures Don’t Lie, Seeing is Believingâ€ÂÂÂÂÂ: Exploring Attitudes to The Introduction of Pictorial Warnings on Cigarette Packs in Ghana. Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco, 16(12), 1613–1619. https://doi.org/10.1093/ntr/ntu127
Sri Wulandari. (2017). Pengetahuan Siswa Remaja Tentang Bahaya Merokok di SMP Negeri 2 Rambah Hilir Kabupaten Rokan Hulu. Maternity, 2(2), 178–183.
Tangari, A. H., Burton, S., Andrews, J. C., & Netemeyer, R. G. (2007). How do antitobacco campaign advertising and smoking status affect beliefs and intentions? Some similarities and differences between adults and adolescents. Journal of Public Policy and Marketing, 26(1), 60–74. https://doi.org/10.1509/jppm.26.1.60
Wang, R., Qiang, Y., Zhu, Y., Gao, X., Yang, Q., & Li, B. (2021). The Estimated Effect of Graphic Warning Labels on Smoker’s Intention to Quit in Shanghai, China: A Cross-Sectional Study. BMC Public Health, 21(1), 1–11. https://doi.org/10.1186/s12889-021-12257-8
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Published
2023-07-24
How to Cite
Fallo, A. ., Adrianus, J. S. ., & Lopes Amaral, M. A. . (2023). The effect of the demarketing anti-smoking campaigns on tobacco package warning labels and its implications on the intention to quit smoking . Journal of Management Science (JMAS), 6(3), 346–353. Retrieved from https://exsys.iocspublisher.org/index.php/JMAS/article/view/245
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