Changes in consumer behavior towards in the film (post) pandemic era
Keywords:
Covid-19, Consumer Behaviour, Film, Post PandemicAbstract
The pandemic has caused various field industry experience some problems, and one of them is the film industry, particularly for films distributed through network cinema. Many players or artists in the Indonesian cinema industry have encountered unavoidable issues due to the pandemic. This research aims to discover consumer behavior toward films in the (post) pandemic era. The type of research used descriptive and verifiable methods using a qualitative approach. The object involved the movies in Indonesiaâ€â€ÂÂÂÂsources of data from secondary data from books, articles, and supporting references. Data analysis techniques were through qualitative analysis. There have been significant changes in the lives of people in Indonesia during the two years since the emergence of the Covid-29 virus. This pandemic has had a substantial impact on various sectors of human life. It has also disrupted well-established systems in multiple industries running smoothly for decades, including the film industry, particularly for films distributed through cinema networks. Many players in the cinema film industry in Indonesia have faced unavoidable challenges due to the pandemic.
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Bender, M., Gal-Or, E., & Geylani, T. (2021). Attracting artists to music streaming platforms. European Journal of Operational Research, 290(3). https://doi.org/10.1016/j.ejor.2020.08.049
DeVault, M. L., Denzin, N., & Lincoln, Y. (1995). Handbook of Qualitative Research. Contemporary Sociology, 24(3), 418. https://doi.org/10.2307/2076551
Evens, T., Henderickx, A., & Conradie, P. (2023). Technological affordances of video streaming platforms: Why people prefer video streaming platforms over television. European Journal of Communication. https://doi.org/10.1177/02673231231155731
Galanti, T., Guidetti, G., Mazzei, E., Zappalà, S., & Toscano, F. (2021). Work from home during the COVID-19 outbreak: The impact on employees’ remote work productivity, engagement, and stress. Journal of Occupational and Environmental Medicine, 63(7). https://doi.org/10.1097/JOM.0000000000002236
Ganesan, V. (2021). Surviving The Impact of Covid-19: Pandemic leaves retailers feeling dejected. The Edge Market.
Gill, S. L. (2020). Qualitative Sampling Methods. Journal of Human Lactation, 36(4). https://doi.org/10.1177/0890334420949218
Hadiwardoyo, W. (2020). Kerugian Ekonomi Nasional Akibat Pandemi Covid-19. Baskara: Journal of Business and Entrepreneurship, 2(2). https://doi.org/10.24853/baskara.2.2.83-92
Jagadtya, K. H., & Aisyianita, R. A. (2020). Virtual Tour : Strategi Industri Pariwisata Selama Pandemi Covid-19 (Studi Kasus Jakarta Good Guide). Melancong: Jurnal Perjalanan Wisata, Destinasi, Dan Hospitalitas, 3(1).
Kastouni, M. Z., & Ait Lahcen, A. (2022). Big data analytics in telecommunications: Governance, architecture and use cases. In Journal of King Saud University - Computer and Information Sciences (Vol. 34, Issue 6). https://doi.org/10.1016/j.jksuci.2020.11.024
Kuo, C. S., & Hsu, C. C. (2022). Continuance Intention to Use and Perceived Net Benefits as Perceived by Streaming Platform Users: An Application of the Updated IS Success Model. Behavioral Sciences, 12(5). https://doi.org/10.3390/bs12050124
Lotz, A. D., Eklund, O., & Soroka, S. (2022). Netflix, library analysis, and globalization: rethinking mass media flows. Journal of Communication, 72(4). https://doi.org/10.1093/joc/jqac020
Nasruddin, R., & Haq, I. (2020). Pembatasan Sosial Berskala Besar (PSBB) dan Masyarakat Berpenghasilan Rendah. SALAM: Jurnal Sosial Dan Budaya Syar-I, 7(7). https://doi.org/10.15408/sjsbs.v7i7.15569
Piotrowski, A. P., & Piotrowska, A. E. (2022). Differential evolution and particle swarm optimization against COVID-19. Artificial Intelligence Review, 55(3). https://doi.org/10.1007/s10462-021-10052-w
Rantauni, D. A., & Sukmawati, E. (2022). Correlation of Knowledge and Compliance of Implementing 5m Health Protocols in the Post-Covid-19 Pandemic Period. In Science Midwifery (Vol. 10, Issue 4). Online. www.midwifery.iocspublisher.orgjournalhomepage:www.midwifery.iocspublisher.org
Rudnicki, Y., Soback, H., Mekiten, O., Lifshiz, G., & Avital, S. (2022). The impact of COVID-19 pandemic lockdown on the incidence and outcome of complicated appendicitis. Surgical Endoscopy, 36(5). https://doi.org/10.1007/s00464-021-08667-9
Saekoko, A. N., Nyoko, A. E. L., & Fanggidae, R. P. C. (2020). Analisis Faktor-Faktor Yang Mempengaruhi Perilaku Konsumen Dalam Pembelian Smartphone Xiaomi (Studi Kasus Pada Mahasiswa Pengguna Smartphone Xiaomi Di Universitas Nusa Cendana). Journal of Management : Small and Medium Enterprises (SMEs), 11(1), 49–64. https://doi.org/10.35508/jom.v11i1.2318
Santia, T. (2020). Virus Corona Terjadi 6 Bulan, Daya Beli Masyarakat Terpukul Paling Berat | merdeka.com. Liputan6.Com.
Saputri, M. E. (2016). Pengaruh Perilaku Konsumen Terhadap Pembelian Online Produk Fashion Pada Zalora Indonesia. Jurnal Sosioteknologi, 15(2), 291–297. https://doi.org/10.5614/sostek.itbj.2016.15.02.11
Shaikh, S. A., Kitagawa, H., Matono, A., Mariam, K., & Kim, K. S. (2022). GeoFlink: An Efficient and Scalable Spatial Data Stream Management System. IEEE Access, 10. https://doi.org/10.1109/ACCESS.2022.3154063
Simamora, R. M. (2020). The Challenges of Online Learning during the COVID-19 Pandemic: An Essay Analysis of Performing Arts Education Students. Studies in Learning and Teaching, 1(2), 86–103. https://doi.org/10.46627/silet.v1i2.38
Suvattanadilok, M. (2021). Social media activities impact on the decision of watching films in cinema. Cogent Business and Management, 8(1). https://doi.org/10.1080/23311975.2021.1920558
Tenda, E. D., Yulianti, M., Asaf, M. M., Yunus, R. E., Septiyanti, W., Wulani, V., Pitoyo, C. W., Rumende, C. M., & Setiati, S. (2020). The Importance of Chest CT Scan in COVID-19. Acta Medica Indonesiana, 52(1), 68–73.
Yang, X., Gou, Q., Wang, X., & Zhang, J. (2022). Does bonus motivate streamers to perform better? An analysis of compensation mechanisms for live streaming platforms. Transportation Research Part E: Logistics and Transportation Review, 164. https://doi.org/10.1016/j.tre.2022.102758
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Published
2023-07-31
How to Cite
Herdanto, W. (2023). Changes in consumer behavior towards in the film (post) pandemic era. Journal of Management Science (JMAS), 6(3), 525–530. Retrieved from https://exsys.iocspublisher.org/index.php/JMAS/article/view/258
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