Sharia bank policy strategy in improving public interest in becoming customers at PT. Bank Muamalat Binjai branch
Keywords:
Islamic Banks, Policy Strategy, Product ResponseAbstract
This research is backgrounded by a phenomenon that the problem now is that many people in general have dropped the choice of saving and borrowing money at financial institutions other than shari'a banks, many of the people save in conventional banks and borrow in general cooperatives, even though in conventional banks it is known to adhere to The flower system that according to some scholars, the flower system is among those forbidden because flowers are categorized as usury. Based on this phenomenon, a Shari'a Bank Policy Strategy is needed in increasing public interest in becoming customers at PT. Bank Muamalat Binjai Branch (Case Study on Educators of Al Kaffah Binjai Waqf Foundation). In this study, it uses a qualitative approach and uses a descriptive method. Data collection methods use observation, interviews, documentation. Data analysis techniques use data reduction, data presentation and drawing conclusions/verification. The policy strategy of the syari'ah bank in increasing public interest in becoming customers is through outreach. In order for the implementation of the socialization carried out by Bank Muamalat to run smoothly, managers or employees of Bank Muamalat Binjai Branch must know their duties and know the procedures for outreach to the community so that what they convey can reach the community.
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Aswin Fahmi. (2019). Strategi Penghimpunan Dan Penyaluran Zakat, Infaq, Shadaqah Pada Lembaga Amil Zakat Infaq Shadaqah Muhammadiyah (LAZISMU) Kota Medan. AT-TAWASSUTH: Volume IV No. 1.
Di, B., Modal, P., Syariah, P. N., Nurrohmah, R. F., Purbayati, R., Suhri, M., A, A., T, T., I, I., Tahir, H., Said, Z., Marhani, V.A.R.Barao, R.C.Coata, J.A.Shibli, M.Bertolini, J.G.S.Souza, Tuti Anggraini, I. L., Rahmawati, L., … Likdanawati. (2022). Strategi Pemasaran Produk Tabungan Meningkatkan Minat Masyarakat di Bank Syariah Indonesia KCP Takalar Sulawesi Selatan. Jurnal Visioner Dan Strategis, 3(2), 140–153. https://doi.org/10.32627/maps.v3i2.135
Fauzi, M. (2019). “The I. of E. F. and R. F., & Against Satisfaction and Loyalty, J. of I. E. S. I. W. (2019). No Title. Fauzi, Muchammad. (2019). “The Influence of Emotional Factors and Rational Factors Against Satisfaction and Loyalty,†Journal of Islamic Economics. Semarang: IAIN Walisongo.
Hamdiah, & Likdanawati. (2021). Strategi Peningkatan Minat Nasabah Dalam Penggunaan Internet Mobile Banking (Studi Kasus pada Bank Syariah Mandiri di Lhokseumawe). Jurnal Visioner Dan Strategis, 10(1), 1–8.
Hermansyah. (2015). Hermansyah, Hukum Perbankan Nasional Indonesia. Kencana.
Isnawati. (2019). Isnawati. (2019). The Role And Funding Marketing Strategy In Increasing The number of customers who save at Bank Syariah Mandiri KCP Panakukang Makassar city. Financial Economics and Islamic Banking Thesis. Vol 3, No 1, Makasar The Role and Funding Market. Ekonomi Dan Bisnis.
Mauludia, Z., & Mulyani, S. (2023). Institut Agama Islam Sunan Kalijogo Malang Pengaruh Pelayanan Dan FAasilitas Terhadap Minat Anggota Untuk Menabung ( Studi Pada BMT Al-Hijrah KAN Jabung Syari ’ ah Jatim ) Institut Agama Islam Sunan Kalijogo Malang. Perbankan Syariah, 4, 20–38.
Muhammad. (2020). Mohammed. Sharia Bank Management. Yogyakarta: Al-Vabets Muhammad. (2020). Sharia Bank Fund Management. Yogyakarta: UPP AMP YKPN. Ekonomi Dan Bisnis.
Niswa, H., Negeri, I., Malik, M., Malang, I., & Disrupsi, E. (2023). Institut Agama Islam Sunan Kalijogo Malang TANTANGAN DAN STRATEGI PENGEMBANGAN LEMBAGA JASA KEUANGAN Institut Agama Islam Sunan Kalijogo Malang. 4, 59–71.
Nurrohmah, R. F., & Purbayati, R. (2020). Pengaruh Tingkat Literasi Keuangan Syariah dan Kepercayaan Masyarakat terhadap Minat Menabung di Bank Syariah. Jurnal Maps (Manajemen Perbankan Syariah), 3(2), 140–153. https://doi.org/10.32627/maps.v3i2.135
Rahmawati, L., Sholikhah, F., Muslimah, H., Amalia, I. R., & Maghfiroh, L. (2022). Strategi Pemasaran Dalam Meningkatkan Nasabah Pada Asuransi Syariah Pt Asuransi Jiwa Syariah Bumiputera Cabang Surabaya. PROFIT: Jurnal Kajian Ekonomi Dan Perbankan Syariah, 5(2), 30–43. https://doi.org/10.33650/profit.v5i2.3201
Rusmanto. (2020). Rusmanto. (2020). “The Interest of Non-Muslims in Sharia Banksâ€ÂÂÂÂÂ, Thesis at the Faculty of Sharia and Law UIN Sunan Kalijaga, Yogyakarta. Thesis at the Faculty of Sharia and Law UIN Sunan Kalijaga, Yogyakarta.
Rusyidi nasution, F., & Mustapa Khamal Rokan. (2022). Strategi Penyelesaian Ekesekusi Hak Tanggungan terhadap Benda Jaminan dalam Pembiayaan Murabahah pada BSI Area Retail Collection, Restructuring & Recovery Medan Kota. Jurnal Ilmu Perbankan Dan Keuangan Syariah, 4(1), 1–13. https://doi.org/10.24239/jipsya.v4i1.116.1-13
Sri Rahayu, R. (2020). Sri Rahayu, Reza. (2020). "Marketing Strategy in an Effort to Increase the Number of Savings Customers at Bank Syariah Mandiri (KCP) Ulee Kareng Banda Aceh. Thesis in the Islamic Banking Study Program, Faculty of Islamic Economics and Business, State Isla. Ekonomi Dan Bisnis.
sugioyono. (2013). Sugiyono. (2013). Qualitative Quantitative Research Methods. Bandung: Alphabet. Alphabet.
Suhri, M. (2021). Strategi pemasaran tabungan haji terhadap minat masyarakat di bank syariah mandiri sumbawa besar. AL-Bayan: Jurnal Hukum Dan Ekonomi Islam, 1, 30–49.
Sumar’in. (2020). Sumar’in. Islamic Bank Institutional Concept. Yogyakarta: Sugiyono Science Building. (2020). Guidelines for Writing Scientific Papers, Revised Edition. Metro:STAIN Jurai Siwo. Ekonomi Dan Bisnis.
Supriyadi, D. (2018). Supriyadi, Didit. (2018). Sharia Banking Strategy in an Effort to Increase the Number of IB Maslahah Savings Customers at Bank BJB Syariah KCP Cianjur. Thesis Of Management And Business. Vol 3, No 1, Cianjur. Skripsi Of Management And Business.
Syariah, P. N. (2023). Al-Muqayyad. 30–41.
Tahir, H., Said, Z., & Marhani. (2022). Strategi Marketing Funding Dalam Meningkatkan Jumlah Nasabah Di Bank Bni Syariah Parepare. BANCO: Jurnal Manajemen Dan Perbankan Syariah, 3(2), 85–100. https://doi.org/10.35905/banco.v3i2.2156
Tahliani, H. (2020). Tantangan Perbankan Syariah dalam Menghadapi Pandemi Covid-19. Madani Syari’ah, 3(2), 92–113.
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Published
2023-07-29
How to Cite
Fahmi D, A. ., Radiansyah, M., Tanjung, A. M. ., & Harahap, M. G. . (2023). Sharia bank policy strategy in improving public interest in becoming customers at PT. Bank Muamalat Binjai branch . Journal of Management Science (JMAS), 6(3), 399–403. Retrieved from https://exsys.iocspublisher.org/index.php/JMAS/article/view/268
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