Influence store atmosphere and word of mouth on the purchase decision mediated buying interest (Studies on Aneka Jaya Consumers)
Keywords:
Purchase Intention, Purchasing Decision, Store Atmosphere, Word Of MouthAbstract
This research aimed to examine the effect of store atmosphere and word of mouth on the buying decision which is mediated by buying interest. The research was quantitative research and makes use of quantitative data sorts, namely information measured on a numerical scale. The population is the number of customers of Aneka Jaya that's divided into three branches in Semarang. The records series technique uses nonprobability sampling and the wide variety of samples is a hundred respondents. In addition, the facts evaluation method makes use of route evaluation. The results of the examine concluded that Store Atmosphere had a tremendous and huge impact on buy goal, Word of Mouth had a superb and full-size effect on buy purpose, Store Atmosphere and Word of Mouth simultaneously had a tremendous and giant impact on purchase purpose, buy goal had a positive and widespread effect on buying choices , Store Atmosphere has a fantastic and widespread impact on shopping selections, Word of Mouth has a nice and vast effect on shopping selections, shopping for hobby has a superb and large effect mediating Store Atmosphere on buying selections, and buying interest has a superb and full-size impact mediating Word of Mouth on buying choices on Aneka Jaya clients unfold over 3 branches.
References
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Hartini, S., & Hartelina, H. (2022). Telaga Kopi Shop Consumer Purchasing Decisions in terms of Store Atmosphere and Word Of Mouth. Journal Of Economic, Management, Accounting And Technology, 5(1), 22-33.
Huzangi, A., & Astuti, P. B. (2020). The Effect of Word Of Mouth, Reference Group, and Life Style on Purchasing Decisions. Scientific Journal of Management, Business and Accounting Students (JIMMBA), 2(6), 910-926.
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Levy, M. & Weitz, B. A. (2012). Retailing Management Information Center. New York: McGraw Hill Higher Education.
Ningsi, W. P. W., & Ekowati, S. (2021). The Effect of Promotion on Social Media and Word Of Mouth on MS Glow Skincare Purchase Decisions. Journal of Human and Business Capital Management (JMMIB), 2(1), 50-57.
Peter, J. Paul and Jerry C Olson. 2000. Consumer Behavior: Consumer Behavior and Marketing Strategy Volume 1. Fourth Edition. Jakarta: Erlangga.
Putri, M. A. (2018). The Effect of Price, Location, Store Atmosphere, and Word Of Mouth on Purchasing Decisions (Case Study at Warunk Upnormal Cinere Restaurant) (Bachelor's Thesis, Jakarta: Faculty of Economics and Business UIN Syarif Hidayatullah).
Safitri, D. M., & Sulaeman, E. (2022). Store Atmosphere and Word Of Mouth Analysis of Customer Decisions. Dewantara Management, 6(1), 45-52.
Saputro, I. (2019). The Influence of Price Discount and Store Atmosphere on Impulse Buying with Positive Emotion as a Mediating Variable in Minimarket Retail Consumers in Yogyakarta City. Journal of Management Science, 16(1), 35-47.
Savira, Y., & Putro, T. A. (2020). The Effect of Store Atmosphere (Store Atmosphere) on Consumer Purchase Decisions at the Ud Triputra Selaras Building Store. Journal of Applied Management Research (Upgrading), 5(1), 81-93.
Sugiyono. 2013. "Quantitative, Qualitative and R&D Research Methods". Alphabet. Bandung.
Sugiyono. 2017. “Quantitative, Qualitative and R&D Research Methodsâ€ÂÂÂÂÂ. Alphabet. Bandung.
Wilujeng, Sri. (2017). The Effect of Price Discounts and Bonus Packs on Impulse Buying of Indomart Consumers in Sukun District, Malang City. Thesis, Unpublished. Kanjuruhan University Malang.
Andy, Senovitz. 2009. Word of Mouth Marketing: How Smart Companies Get People Talking (Revised Edition). New York: Kaplan Publishing.
Ardiani, E., & Sugiyanto, S. (2020). The Effect of Word Of Mouth on the Decision to Buy Women's Clothing Online with Social Media Through Purchase Intention (Case Study in the Cakung Region, East Jakarta and Kebon Jeruk, West Jakarta). JCA Of Economics And Business, 1(02).
Aries, M. (2018). The Effect of Word Of Mouth on Purchase Intention and Its Impact on Purchasing Decisions (Survey on Make Up Artists Who Buy and Use KRYOLAN Products in Bojonegoro Regency) (Doctoral Dissertation, Brawijaya University).
Berman, Barry & Evans, Joel R. 2010. "Retail Management A Strategic Approach". Twelfth Edition. Pearsons. Jakarta.
De Yusa, V., Muchlisin, M., & Lilyana, B. (2021). The Effect of Store Atmosphere and Word Of Mouth on Consumer Purchase Interest at The Gade Coffee & Gold in Bandar Lampung. Kalianda Halok Gagas, 4(1), 72-80.
Ghozali, Imam. 2013. "Application of Multivriate Analysis with the IBM SPSS Program", Publishing Agency of Diponegoro University, Semarang.
Hartini, S., & Hartelina, H. (2022). Telaga Kopi Shop Consumer Purchasing Decisions in terms of Store Atmosphere and Word Of Mouth. Journal Of Economic, Management, Accounting And Technology, 5(1), 22-33.
Huzangi, A., & Astuti, P. B. (2020). The Effect of Word Of Mouth, Reference Group, and Life Style on Purchasing Decisions. Scientific Journal of Management, Business and Accounting Students (JIMMBA), 2(6), 910-926.
Indratno, D. L., & Supardin, L. (2022). The effect of store atmosphere and word of mouth on purchase decisions at Sakola. Jemba: Journal of Economics, Management, Business and Accounting, 1(4), 745-754.
Kerin, Roger A., et al. 2009. Marketing In Asia. Singapore: McGraw-Hill.
Kotler, P., & Keller, K. L. (2009). Marketing Management ; 12th edition ; Volume 1 . Jakarta: Erlangga.
Kotler, P., & Keller, K. L. (2009). Marketing Management. Edition 13 Volume One. Jakarta: Erlangga.
Kotler, P., & Keller, K. L. (2009). Marketing Management. Edition 13 Volume Two. Jakarta: Erlangga.
Kotler, Philip & Armstrong, Gary. 2004. "Basics of Marketing". Ninth edition. PT Index. Jakarta.
Lamb, Charles W., Hair, Joseph F. & McDaniel, Carl. 2007. "Marketing". Salemba Four. Jakarta.
Levy, M. & Weitz, B. A. (2012). Retailing Management Information Center. New York: McGraw Hill Higher Education.
Ningsi, W. P. W., & Ekowati, S. (2021). The Effect of Promotion on Social Media and Word Of Mouth on MS Glow Skincare Purchase Decisions. Journal of Human and Business Capital Management (JMMIB), 2(1), 50-57.
Peter, J. Paul and Jerry C Olson. 2000. Consumer Behavior: Consumer Behavior and Marketing Strategy Volume 1. Fourth Edition. Jakarta: Erlangga.
Putri, M. A. (2018). The Effect of Price, Location, Store Atmosphere, and Word Of Mouth on Purchasing Decisions (Case Study at Warunk Upnormal Cinere Restaurant) (Bachelor's Thesis, Jakarta: Faculty of Economics and Business UIN Syarif Hidayatullah).
Safitri, D. M., & Sulaeman, E. (2022). Store Atmosphere and Word Of Mouth Analysis of Customer Decisions. Dewantara Management, 6(1), 45-52.
Saputro, I. (2019). The Influence of Price Discount and Store Atmosphere on Impulse Buying with Positive Emotion as a Mediating Variable in Minimarket Retail Consumers in Yogyakarta City. Journal of Management Science, 16(1), 35-47.
Savira, Y., & Putro, T. A. (2020). The Effect of Store Atmosphere (Store Atmosphere) on Consumer Purchase Decisions at the Ud Triputra Selaras Building Store. Journal of Applied Management Research (Upgrading), 5(1), 81-93.
Sugiyono. 2013. "Quantitative, Qualitative and R&D Research Methods". Alphabet. Bandung.
Sugiyono. 2017. “Quantitative, Qualitative and R&D Research Methodsâ€ÂÂÂÂÂ. Alphabet. Bandung.
Wilujeng, Sri. (2017). The Effect of Price Discounts and Bonus Packs on Impulse Buying of Indomart Consumers in Sukun District, Malang City. Thesis, Unpublished. Kanjuruhan University Malang.
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Published
2023-07-13
How to Cite
Harini, C., Handayani, S., Pranidana, S. A. ., Wulan, H. S. ., & Budi H, L. . (2023). Influence store atmosphere and word of mouth on the purchase decision mediated buying interest (Studies on Aneka Jaya Consumers). Journal of Management Science (JMAS), 6(3), 298–305. Retrieved from https://exsys.iocspublisher.org/index.php/JMAS/article/view/269
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