The influence of service quality and product innovation on purchasing decisions of Seblak Mama Radit Cimone-Tangerang
Keywords:
Seblak Mama Radit, Service Quality, Product Innovation, Purchasing DecisionsAbstract
In today's increasingly fierce business environment, manufacturers must constantly use their creativity and critical thinking skills to expand their businesses. This investigation attempts to learn: the impact of customer service standards on mom radit Cimone-Tangerang's purchase choices. The impact of product innovation on Seblak mama's Cimone-Tangerang purchase choice. In this study, saturated samplingâ€â€ÂÂÂÂa type of non-probality samplingâ€â€ÂÂÂÂwas employed as the sample method. Consumers who visit Mama Radit Cimone-Tangerang seblak stand with the intention of purchasing products from that stall make up the population of this study. There were 100 respondents in the research sample. Multiple linear regression is the data analysis method employed in this study, along with correlation testing, determination testing using R Square (R2), and other techniques. To clarify how research on hypotheses utilizing such analysis is described. The findings of the data analysis demonstrate: When the purchasing decision variable has not been modified by other variables, especially service quality variables (X1) and product innovation variables (X2), the value of 3.625 is a constant or state. The purchase decision variable remains unchanged if the independent variable is absent. According to the regression coefficient X1 value, b1, which is 0.262, service quality variables positively influence purchasing decisions. This means that, assuming no other variables are taken into consideration in this study, every increase of 1 unit in service quality variables will have an impact on purchasing decisions by 0.262. With a b2 (value of regression coefficient X2) of 0.568, the product innovation variable is shown to positively affect purchasing decisions. This means that, assuming no other variables are taken into consideration in this study, every unit increase in the product innovation variable will increase the impact of purchasing decisions by 0.568.
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Aquinia, A., & Soliha, E. (2020). The Effect Of Brand Equity Dimensions On Repurchase Intention. 3(2), 97–103.
Barta, S., Gurrea, R., & Flavi, C. (2023). The Double Side of Flow in Regret and Product Returns: Maximizers Versus Satisficers. 71(November 2022). https://doi.org/10.1016/j.ijinfomgt.2023.102648
Darmawan, D. (2019). Kualitas Produk , Kesadaran Merek dan Harga serta Pengaruhnya Terhadap Kepuasan Pelanggan Pendahuluan. 8(September), 75–88. https://doi.org/https://doi.org/10.14710/jab.v8i2.25267
Eka, P. D. (2019). The Influence of Product Innovation and Product Quality on Consumer Purchase Interest in PT. Alfasindo Metal in Jakarta. 6(2), 197–206.
Ernawati, D. (2019). Pengaruh Kualitas Produk, Inovasi Produk Dan Promosi Terhadap Keputusan Pembelian Produk Hi Jack Sandals Bandung. 7, 17–32.
Fadhilah, M., Cahya, A. D., T, C. M., & Tamansiswa, U. S. (2022). Pengaruh kualitas produk , kualitas pelayanan , lokasi dan inovasi produk terhadap keputusan pembelian konsumen dengan word of mouth sebagai variabel moderasi. 3(3), 607–617. https://doi.org/10.29264/jfor.v24i3.11336
Giovana Asti, E., & Ayuningtyas, E. A. (2020). Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen. 01(01), 1–14. https://doi.org/https://doi.org/10.37366/ekomabis.v1i01.2
Ilmy, R. M. (2019). The Concept of Production, Distribution, and Consumption in Islamic Economics. Review of Islamic Economics and Finance, 2(1), 41–46. https://doi.org/10.17509/rief.v2i1.17637
Irmal, Gustiarani, E., & Sunarsi, D. (2020). Pengaruh E-Marketing Dan E-Crm Terhadap E-Loyalty Pengunjung Situs Website Www.Cangkirbogor.Com. Jurnal Ekonomi Efektif, 2(2), 326–332. https://doi.org/10.32493/jee.v2i2.4175
Lahindah, L., Merisa;, & Agustina Siahaan, R. (2018). The Influence of Product Innovation and Service Quality to Buying Decision and the Impact to Repeat Buying at Progro Road Bandung. 16(2), 1–7.
Lamb, C. W., Hair, J. F., & McDaniel, C. (2019). MKTG : Prinsciple of Marketing. Cengage Learning, Inc.
Lee, K., Shim, E., Kim, J., & Nam, H. (2021). Journal of Innovation & Knowledge. 50, 154–166. https://doi.org/10.1016/j.jik.2021.01.003
Lee, S., Jeong, E., & Qu, K. (2019). Exploring Theme Park Visitors ’ Experience on Satisfaction and Revisit Intention : A Utilization of Experience Economy Model Exploring Theme Park Visitors ’ Experience on Satisfaction. Journal of Quality Assurance in Hospitality & Tourism, 00(00), 1–24. https://doi.org/10.1080/1528008X.2019.1691702
Nadezhda, V., & Petrova, E. V. (2020). The Innovative Approach To Managing The Product Quality In The Digital Economy : Intellectual Accounting. 14(2), 543–558.
Oktarini, R., Prodi, D., & Universitas, D. S. (2019). Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pengguna Jasa Aplikasi Gojek Di Kota Tangerang. 6(2), 248–257.
Putlia, G. (2019). Penawaran Terbatas Waktu Mcdonald’s ‘Ini Rasa Kita’ Pada Perilaku Konsumen Di Tiga Generasi. 2(1), 93–106.
Rosadi, B., Azhari, S. Z., & Saraswati, J. K. (2022). Understanding the Driver of Customer Purchase Decision : The Role of Customer Engagement and Brand Attachment. 6(1), 53–60.
Silviana, W., & Hutasuhut, S. (2018). Pengaruh Harga, Lokasi Penjualan Dan Kualitas Produk Terhadap Keputusan Pembelian Dodol. JURNAL PLANS, Penelitian Ilmu Manajemen Dan Bisnis, 51(1), 51.
Sinurat, W., & Dirgantara, I. M. B. (2021). The effects of brand equity , price , and brand proliferation on new product performance through product trial : evidence from FMCG industry in Indonesia. 4(1), 58–68.
Sunarsi, D., Baharuddin, A., Afni, N., & Patak, A. A. (2019). Pinisi Discretion Review The Effect of Service Quality and Price Accuracy on Consumer Confidence and Implications for Sales Increase. 2(2), 101–110.
Zahro, N. U., & Prabawani, B. (2018). Pengaruh Customer Relationship Management Terhadap Loyalitas Pelanggan TV Kabel di Kecamatan Tembalang Melalui Kepuasan Pelanggan Sebagai Variabel Pendahuluan. 7, 10–18.
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Published
2023-07-29
How to Cite
Apriyani, D. ., Sosrowidigdo, S. ., Setiawati, D. P. ., & Dewi, E. T. . (2023). The influence of service quality and product innovation on purchasing decisions of Seblak Mama Radit Cimone-Tangerang. Journal of Management Science (JMAS), 6(3), 420–425. Retrieved from https://exsys.iocspublisher.org/index.php/JMAS/article/view/279
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