Build emotional attachment of freight forwarding company using social media interactivity, brand image, brand commitment, and halal awarness
Keywords:
Brand Commitment, Brand Image, Emotional Attachment, Halal Awarness, Social Media InteractivityAbstract
This reseacrh is to answer the effect of social media interactivity, brand image, brand commitment, and halal awarness for customer of freight forwarder company. The methode using quantitative and nonprobability sampling then data process by PLS. Findings of this reaserch describe of positive corelation and has impact between brand commitment and emotional attachment directly. No direct impact and no positive correlation between social media interactivity, brand image, and halal awarness to customer emotional attachment. Sample of this reaserch are food and baverages company, fast moving consumer goods, and pharmaceutical company, which has export and import that located in Jakarta, Bogor, Depok, Tangerang, and Bekasi area.
References
Albert, N., & Merunka, D. (2013). The role of brand love in consumer-brand relationships. Journal of Consumer Marketing, 30(3), 258–266. https://doi.org/10.1108/07363761311328928
Barreda, A. A., Nusair, K., Wang, Y., Okumus, F., & Bilgihan, A. (2020). The impact of social media activities on brand image and emotional attachment: A case in the travel context. Journal of Hospitality and Tourism Technology, 11(1), 109–135. https://doi.org/10.1108/JHTT-02-2018-0016
Bennett, R., & Koudelova, R. (2000). Market closeness, commitment, and the international customisation of brand image: The case of Western brands in the Czech Republic. Journal of Brand Management, 8(1), 54–68. https://doi.org/10.1057/palgrave.bm.2540005
Chen, Y. L., & Fan, K. K. (2017). Exploratory study on corporate brand image & customer satisfaction on consumer purchase behavior: A case study of UNIQLO. Proceedings of the 2017 IEEE International Conference on Applied System Innovation: Applied System Innovation for Modern Technology, ICASI 2017, 1992, 1190–1193. https://doi.org/10.1109/ICASI.2017.7988582
Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Industrial Marketing Management, 36(2), 230–240. https://doi.org/10.1016/j.indmarman.2005.08.013
DAM, T. C. (2020). The Effect of Brand Image, Brand Love on Brand Commitment and Positive Word-of-Mouth. The Journal of Asian Finance, Economics and Business, 7(11), 449–457. https://doi.org/10.13106/jafeb.2020.vol7.no11.449
Dunn, L., & Hoegg, J. (2014). The impact of fear on emotional brand attachment. Journal of Consumer Research, 41(1), 152–168. https://doi.org/10.1086/675377
Esch, F. R., Langner, T. L., Schmitt, B. H., & Geus, P. (2006). Are brands forever? How brand knowledge and relationships affect current and future purchases. Journal of Product and Brand Management, 15(2), 98–105. https://doi.org/10.1108/10610420610658938
Faircloth, J. B., Capella, L. M., & Alford, B. L. (2001). The Effect of Brand Attitude and Brand Image on Brand Equity. Journal of Marketing Theory and Practice, 9(3), 61–75. https://doi.org/10.1080/10696679.2001.11501897
Fischer, E., & Reuber, A. R. (2011). Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior? Journal of Business Venturing, 26(1), 1–18. https://doi.org/10.1016/j.jbusvent.2010.09.002
Fullerton, G. (2011). Creating advocates: The roles of satisfaction, trust and commitment. Journal of Retailing and Consumer Services, 18(1), 92–100. https://doi.org/10.1016/j.jretconser.2010.10.003
Garbarino, E., & Johnson, M. S. (1999). The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships. Journal of Marketing, 63(2), 70–87. https://doi.org/10.1177/002224299906300205
Haleem, A., Khan, M. I., Khan, S., & Jami, A. R. (2020). Research status in Halal: a review and bibliometric analysis. Modern Supply Chain Research and Applications, 2(1), 23–41. https://doi.org/10.1108/mscra-06-2019-0014
Haris, M., Nasir, N., & Cheema, S. (2022). The Impact of Social Media Activities on Emotional Attachment with the Mediating Role of Brand Image and Brand Commitment of Retail Sector. Review of Education, Administration & Law, 5(2), 173–188. https://doi.org/10.47067/real.v5i2.228
Hudson, S., Roth, M. S., Madden, T. J., & Hudson, R. (2015). The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees. Tourism Management, 47, 68–76. https://doi.org/10.1016/j.tourman.2014.09.001
Itani, O. S., Agnihotri, R., & Dingus, R. (2017). Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler. Industrial Marketing Management, 66(December 2015), 64–79. https://doi.org/10.1016/j.indmarman.2017.06.012
Karia, N., & Asaari, M. H. A. H. (2016). Halal value creation: its role in adding value and enabling logistics service. Production Planning and Control, 27(9), 677–685. https://doi.org/10.1080/09537287.2016.1166276
Khan, M., Najmi, A., Ahmed, W., & Aman, A. (2019). The role of consumer willingness to pay for halal certification in Pakistan. Journal of Islamic Marketing, 10(4), 1230–1244. https://doi.org/10.1108/JIMA-09-2018-0155
Kim, R. B., & Chao, Y. (2019). Effects of brand experience, brand image and brand trust on brand building process: The case of chinese millennial generation consumers. Journal of International Studies, 12(3), 9–21. https://doi.org/10.14254/2071-8330.2019/12-3/1
Ngah, A. H., Ramayah, T., Ali, M. H., & Khan, M. I. (2020). Halal transportation adoption among pharmaceuticals and comestics manufacturers. Journal of Islamic Marketing, 11(6), 1619–1639. https://doi.org/10.1108/JIMA-10-2018-0193
Noorliza, K. (2020a). Kemampuan sumber daya layanan logistik halal , luasnya dan berdampak pada kinerja.
Noorliza, K. (2020b). Resource-capability of halal logistics services, its extent and impact on performance. Journal of Islamic Marketing, 12(4), 813–829. https://doi.org/10.1108/JIMA-12-2019-0255
Nusair, K. K., Parsa, H. G., & Cobanoglu, C. (2011). Building a model of commitment for Generation Y: An empirical study on e-travel retailers. Tourism Management, 32(4), 833–843. https://doi.org/10.1016/j.tourman.2010.07.008
Purwanto, A., Haque, M. G., Sunarsih, D., & Asbari, M. (2021). The Role of Brand Image, Food Safety, Awareness, Certification on Halal Food Purchase Intention: An Empirical Study on Indonesian Consumers. Journal of Industrial Engineering & Management Research (JIEMAR), 2(3), 42–52. https://jiemar.org/index.php/jiemar/article/view/144
Rahman Abdul, N. A., Mohammad, M. F., Abdul Rahim, S., & Mohd Noh, H. (2018). Implementing air cargo halal warehouse: insight from Malaysia. Journal of Islamic Marketing, 9(3), 462–483. https://doi.org/10.1108/JIMA-09-2016-0071
Raji, R. A., Rashid, S., & Ishak, S. (2019b). The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention. Journal of Research in Interactive Marketing, 13(3), 302–330. https://doi.org/10.1108/JRIM-01-2018-0004
Rashid Ab, N., & Bojei, J. (2020). The relationship between halal traceability system adoption and environmental factors on halal food supply chain integrity in Malaysia. Journal of Islamic Marketing, 11(1), 117–142. https://doi.org/10.1108/JIMA-01-2018-0016
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66(August 2017), 36–41. https://doi.org/10.1016/j.jairtraman.2017.09.014
Serbetcioglu, C., & Göçer, A. (2020). Examining social media branding profiles of logistics service providers. Journal of Business and Industrial Marketing, 35(12), 2023–2038. https://doi.org/10.1108/JBIM-09-2019-0399
Song, S., & Yoo, M. (2016). The role of social media during the pre-purchasing stage. Journal of Hospitality and Tourism Technology, 7(1), 84–99. https://doi.org/10.1108/JHTT-11-2014-0067
Talib Ab, M. S., Pang, L. L., & Ngah, A. H. (2020). The role of government in promoting Halal logistics: a systematic literature review. Journal of Islamic Marketing, 12(9), 1682–1708. https://doi.org/10.1108/JIMA-05-2020-0124
Wang, M., Asian, S., Wood, L. C., & Wang, B. (2020). Logistics innovation capability and its impacts on the supply chain risks in the Industry 4.0 era. Modern Supply Chain Research and Applications, 2(2), 83–98. https://doi.org/10.1108/mscra-07-2019-0015
Wang, T., Yeh, R. K. J., Yen, D. C., & Sandoya, M. G. (2016). Antecedents of emotional attachment of social media users. Service Industries Journal, 36(9–10), 438–451. https://doi.org/10.1080/02642069.2016.1248419
Zambardino, A., & Goodfellow, J. (2007). Being “Affective†in Branding? Journal of Marketing Management, 23(1–2), 27–37. https://doi.org/10.1362/026725707x178530
Zembik, M. (2015). Brand image in social media – An outline of the research related issues. Polish Journal of Management Studies, 11(2), 203–212.
Zhou, J., & Charoensukmongkol, P. (2021). The effect of social media use on customer qualification skills and adaptive selling behaviors of export salespeople in China. Journal of Asia Business Studies, 15(2), 278–300. https://doi.org/10.1108/JABS-12-2019-0377
Barreda, A. A., Nusair, K., Wang, Y., Okumus, F., & Bilgihan, A. (2020). The impact of social media activities on brand image and emotional attachment: A case in the travel context. Journal of Hospitality and Tourism Technology, 11(1), 109–135. https://doi.org/10.1108/JHTT-02-2018-0016
Bennett, R., & Koudelova, R. (2000). Market closeness, commitment, and the international customisation of brand image: The case of Western brands in the Czech Republic. Journal of Brand Management, 8(1), 54–68. https://doi.org/10.1057/palgrave.bm.2540005
Chen, Y. L., & Fan, K. K. (2017). Exploratory study on corporate brand image & customer satisfaction on consumer purchase behavior: A case study of UNIQLO. Proceedings of the 2017 IEEE International Conference on Applied System Innovation: Applied System Innovation for Modern Technology, ICASI 2017, 1992, 1190–1193. https://doi.org/10.1109/ICASI.2017.7988582
Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Industrial Marketing Management, 36(2), 230–240. https://doi.org/10.1016/j.indmarman.2005.08.013
DAM, T. C. (2020). The Effect of Brand Image, Brand Love on Brand Commitment and Positive Word-of-Mouth. The Journal of Asian Finance, Economics and Business, 7(11), 449–457. https://doi.org/10.13106/jafeb.2020.vol7.no11.449
Dunn, L., & Hoegg, J. (2014). The impact of fear on emotional brand attachment. Journal of Consumer Research, 41(1), 152–168. https://doi.org/10.1086/675377
Esch, F. R., Langner, T. L., Schmitt, B. H., & Geus, P. (2006). Are brands forever? How brand knowledge and relationships affect current and future purchases. Journal of Product and Brand Management, 15(2), 98–105. https://doi.org/10.1108/10610420610658938
Faircloth, J. B., Capella, L. M., & Alford, B. L. (2001). The Effect of Brand Attitude and Brand Image on Brand Equity. Journal of Marketing Theory and Practice, 9(3), 61–75. https://doi.org/10.1080/10696679.2001.11501897
Fischer, E., & Reuber, A. R. (2011). Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior? Journal of Business Venturing, 26(1), 1–18. https://doi.org/10.1016/j.jbusvent.2010.09.002
Fullerton, G. (2011). Creating advocates: The roles of satisfaction, trust and commitment. Journal of Retailing and Consumer Services, 18(1), 92–100. https://doi.org/10.1016/j.jretconser.2010.10.003
Garbarino, E., & Johnson, M. S. (1999). The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships. Journal of Marketing, 63(2), 70–87. https://doi.org/10.1177/002224299906300205
Haleem, A., Khan, M. I., Khan, S., & Jami, A. R. (2020). Research status in Halal: a review and bibliometric analysis. Modern Supply Chain Research and Applications, 2(1), 23–41. https://doi.org/10.1108/mscra-06-2019-0014
Haris, M., Nasir, N., & Cheema, S. (2022). The Impact of Social Media Activities on Emotional Attachment with the Mediating Role of Brand Image and Brand Commitment of Retail Sector. Review of Education, Administration & Law, 5(2), 173–188. https://doi.org/10.47067/real.v5i2.228
Hudson, S., Roth, M. S., Madden, T. J., & Hudson, R. (2015). The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees. Tourism Management, 47, 68–76. https://doi.org/10.1016/j.tourman.2014.09.001
Itani, O. S., Agnihotri, R., & Dingus, R. (2017). Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler. Industrial Marketing Management, 66(December 2015), 64–79. https://doi.org/10.1016/j.indmarman.2017.06.012
Karia, N., & Asaari, M. H. A. H. (2016). Halal value creation: its role in adding value and enabling logistics service. Production Planning and Control, 27(9), 677–685. https://doi.org/10.1080/09537287.2016.1166276
Khan, M., Najmi, A., Ahmed, W., & Aman, A. (2019). The role of consumer willingness to pay for halal certification in Pakistan. Journal of Islamic Marketing, 10(4), 1230–1244. https://doi.org/10.1108/JIMA-09-2018-0155
Kim, R. B., & Chao, Y. (2019). Effects of brand experience, brand image and brand trust on brand building process: The case of chinese millennial generation consumers. Journal of International Studies, 12(3), 9–21. https://doi.org/10.14254/2071-8330.2019/12-3/1
Ngah, A. H., Ramayah, T., Ali, M. H., & Khan, M. I. (2020). Halal transportation adoption among pharmaceuticals and comestics manufacturers. Journal of Islamic Marketing, 11(6), 1619–1639. https://doi.org/10.1108/JIMA-10-2018-0193
Noorliza, K. (2020a). Kemampuan sumber daya layanan logistik halal , luasnya dan berdampak pada kinerja.
Noorliza, K. (2020b). Resource-capability of halal logistics services, its extent and impact on performance. Journal of Islamic Marketing, 12(4), 813–829. https://doi.org/10.1108/JIMA-12-2019-0255
Nusair, K. K., Parsa, H. G., & Cobanoglu, C. (2011). Building a model of commitment for Generation Y: An empirical study on e-travel retailers. Tourism Management, 32(4), 833–843. https://doi.org/10.1016/j.tourman.2010.07.008
Purwanto, A., Haque, M. G., Sunarsih, D., & Asbari, M. (2021). The Role of Brand Image, Food Safety, Awareness, Certification on Halal Food Purchase Intention: An Empirical Study on Indonesian Consumers. Journal of Industrial Engineering & Management Research (JIEMAR), 2(3), 42–52. https://jiemar.org/index.php/jiemar/article/view/144
Rahman Abdul, N. A., Mohammad, M. F., Abdul Rahim, S., & Mohd Noh, H. (2018). Implementing air cargo halal warehouse: insight from Malaysia. Journal of Islamic Marketing, 9(3), 462–483. https://doi.org/10.1108/JIMA-09-2016-0071
Raji, R. A., Rashid, S., & Ishak, S. (2019b). The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention. Journal of Research in Interactive Marketing, 13(3), 302–330. https://doi.org/10.1108/JRIM-01-2018-0004
Rashid Ab, N., & Bojei, J. (2020). The relationship between halal traceability system adoption and environmental factors on halal food supply chain integrity in Malaysia. Journal of Islamic Marketing, 11(1), 117–142. https://doi.org/10.1108/JIMA-01-2018-0016
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66(August 2017), 36–41. https://doi.org/10.1016/j.jairtraman.2017.09.014
Serbetcioglu, C., & Göçer, A. (2020). Examining social media branding profiles of logistics service providers. Journal of Business and Industrial Marketing, 35(12), 2023–2038. https://doi.org/10.1108/JBIM-09-2019-0399
Song, S., & Yoo, M. (2016). The role of social media during the pre-purchasing stage. Journal of Hospitality and Tourism Technology, 7(1), 84–99. https://doi.org/10.1108/JHTT-11-2014-0067
Talib Ab, M. S., Pang, L. L., & Ngah, A. H. (2020). The role of government in promoting Halal logistics: a systematic literature review. Journal of Islamic Marketing, 12(9), 1682–1708. https://doi.org/10.1108/JIMA-05-2020-0124
Wang, M., Asian, S., Wood, L. C., & Wang, B. (2020). Logistics innovation capability and its impacts on the supply chain risks in the Industry 4.0 era. Modern Supply Chain Research and Applications, 2(2), 83–98. https://doi.org/10.1108/mscra-07-2019-0015
Wang, T., Yeh, R. K. J., Yen, D. C., & Sandoya, M. G. (2016). Antecedents of emotional attachment of social media users. Service Industries Journal, 36(9–10), 438–451. https://doi.org/10.1080/02642069.2016.1248419
Zambardino, A., & Goodfellow, J. (2007). Being “Affective†in Branding? Journal of Marketing Management, 23(1–2), 27–37. https://doi.org/10.1362/026725707x178530
Zembik, M. (2015). Brand image in social media – An outline of the research related issues. Polish Journal of Management Studies, 11(2), 203–212.
Zhou, J., & Charoensukmongkol, P. (2021). The effect of social media use on customer qualification skills and adaptive selling behaviors of export salespeople in China. Journal of Asia Business Studies, 15(2), 278–300. https://doi.org/10.1108/JABS-12-2019-0377
Downloads
Published
2023-07-29
How to Cite
Maulana, R., Taufik, E. R. ., & Lutfi, L. (2023). Build emotional attachment of freight forwarding company using social media interactivity, brand image, brand commitment, and halal awarness. Journal of Management Science (JMAS), 6(3), 435–444. Retrieved from https://exsys.iocspublisher.org/index.php/JMAS/article/view/291
Issue
Section
Articles
