The impact of product quality on consumer satisfaction at PT. Siantar Top, Tbk Medan
Keywords:
Consumer Behaviour, Consumer Satisfaction, Product QualityAbstract
This research to look at the effect of product quality on customer satisfaction. the sample in this study amounted to 50 consumers of PT Siantar Top, Tbk Medan who were taken by random sampling technique. The analysis method uses descriptive quantitative with data testing using simple linear regression analysis. hypothesis testing uses validity and reliability, coefficient of determination and partial test. the test tool used SPSS version 22. the results of this study indicate that there is an effect of product quality on customer satisfaction with a partial test value of 11.542. good product quality will bring satisfaction to consumers.
References
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Baranchuk, N., & Prasad, A. (2023). Design of Product Quality Scales For Conveying Information by Infomediaries. International Journal of Research in Marketing, 40.
Baskentli, S., Hadi, R., & Lee, L. (2023). How Culture Shapes Consumer Responses to Anthropomorphic Products. International Journal of Research in Marketing.
Flavián, C., Gurrea, R., & Orús, C. (2019). Feeling Confident and Smart with Webrooming: Understanding the Consumer’s Path to Satisfaction. Journal of Interactive Marketing, 47, 1–15. https://doi.org/10.1016/j.intmar.2019.02.002
Ibrahim, M., & Thawil, S. M. (2019). Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(1).
Indrasari, M. (2019). Pemasaran dan Kepuasan Pelanggan. Unitomo Press.
Irawan, H. (2021). Prinsip Kepuasan Pelanggan. Elex Media Komputindo.
Kassemeier, R., Haumann, T., & Güntürkün, P. (2022). Whether, When, and Why Functional Company Characteristics Engender Customer Satisfaction and Customer-Company Identification: The Role of Self-Definitional Needs. International Journal of Research in Marketing, 39.
Kolay, S. (2018). Manufacturer-Provided Services VS. Retailer-Provided Services: Effect on Product Quality, Channel Profits and Consumer Welfare. International Journal of Research in Marketing, 32.
Kotler, P., & Amstrong, G. (2018). Prinsip-Prinsip Pemasaran. Salemba Empat.
Kotler, P., & Keller, K. L. (2019). Manajemen Pemasaran (12th ed.). Indeks.
Lesmana, R., & Ratnasari. (2019). Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada PT. Radekatama Piranti Nusa. Jurnal Pemasaran Kompetitif, 2(2), 2598–2893.
Maramis, F. S., Sepang, J. L., & Soegoto, A. S. (2018). Pengaruh Kualitas Produk, Harga dan Kualitas Pelayanan Terhdap Kepuasan Konsumen Pada PT. Air Manado. Jurnal EMBA, 6(3), 1658–1667.
Musfar, T. . (2020). Buku Ajar Manajemen Pemasaran. Media Sains Indonesia.
Priansa, D. J. (2017). Komunikasi Pemasaran Terpadu Pada Era Media Sosial. Pustaka Setia.
Schofield, P., Coromina, L., Camprubi, R., & Kim, S. (2020). An Analysis of First-Time and Repeat-Visitor Destination Images Through The Prism of The Three-Factor Theory of Consumer Satisfaction. Journal of Destination Marketing & Management, 17.
Sopiah, & Sangadji, E. M. (2018). Salesmanship (Kepenjualan). Bumi Aksara.
Sunyoto, D. (2018). Dasar-Dasar Manajemen Pemasaran (Konsep, Strategi dan Kasus). Centre of Academic Publishing.
Tjiptono, F. (2020). Pemasaran. Andi.
Wen, S., & Siqin, T. (2020). How Do Product Quality Uncertainties Affect The Sharing Economy Platforms With Risk Considerations? A Mean-Variance Analysis. International Journal of Production Economics, 224.
Wijaya, T. (2018). Manajemen Kualitas Jasa. Indeks.
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Published
2023-10-20
How to Cite
Sahira, F. ., & Lubis, D. I. D. . (2023). The impact of product quality on consumer satisfaction at PT. Siantar Top, Tbk Medan. Journal of Management Science (JMAS), 6(4), 653–658. Retrieved from https://exsys.iocspublisher.org/index.php/JMAS/article/view/299
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