Efforts to increase consumer interest through price and service quality
Abstract
This research aims to determine the effect of price on purchase interest at the Sinar Buana Store, to determine the influence of service quality on purchase interest at the Sinar Buana store, to determine the influence of price and service quality on purchase interest at the Sinar Buana store. The research methodology used is a quantitative descriptive method. The type of data used in this research is quantitative data, namely data obtained in the form of numbers or figures. Data sources include primary data and secondary data. Primary data was obtained from the results of distributing questionnaires to respondents, secondary data was obtained from data and literature relating to the problems discussed. The research population that will be used in the research is all consumers who made purchases at the store during the 2020 period, totaling 17,346 consumers. This amount was obtained from transactions during 2020. By using the Slovin formula with an error rate of 10%, a sample size of 100 respondents was obtained. Data were analyzed using multiple linear regression analysis methods. The results showed that price and service quality had a positive and significant effect on purchase interest at the Sinar Buana Store.
Downloads
References
Ahmad, W., & Zhang, Q. (2020). Green purchase intention: Effects of electronic service quality and customer green psychology. Journal of Cleaner Production. https://www.sciencedirect.com/science/article/pii/S0959652620321004
Al-Khatiri, A. A., Sucipto, H., Harini, D., & ... (2023). The influence of marketing strategy and service quality on sales volume in MSMEs Pondok Penyet 18 Pabuaran, Cirebon Regency. … International Journal of …. https://jurnal.eraliterasi.com/index.php/ijessr/article/view/59
Alam, M. M. D., & Noor, N. A. M. (2020). The relationship between service quality, corporate image, and customer loyalty of Generation Y: An application of SOR paradigm in the context of superstores in …. Sage Open. https://doi.org/10.1177/2158244020924405
Ali, B. J., Gardi, B., Othman, B. J., & ... (2021). Hotel service quality: The impact of service quality on customer satisfaction in hospitality. In … . Hotel Service Quality …. researchgate.net. https://www.researchgate.net/profile/Bayad-Ali/publication/351780048_Hotel_Service_Quality_The_Impact_of_Service_Quality_on_Customer_Satisfaction_in_Hospitality/links/60a9741592851ca9dcdad96a/Hotel-Service-Quality-The-Impact-of-Service-Quality-on-Customer-Satisfaction-in-Hospitality.pdf
Ali, H., Zainal, V. R., & Ilhamalimy, R. R. (2021). Determination of Purchase Decisions and Customer Satisfaction: Analysis of Brand Image and Service Quality (Review Literature of Marketing Management). Dinasti International Journal of …. https://dinastipub.org/DIJDBM/article/view/1100
Alzoubi, H. M., & Inairat, M. (2020). Do perceived service value, quality, price fairness and service recovery shape customer satisfaction and delight? A practical study in the service telecommunication …. Uncertain Supply Chain …. https://research.skylineuniversity.ac.ae/id/eprint/8/
Asnawi, N., Sukoco, B. M., & Fanani, M. A. (2020). The role of service quality within Indonesian customers satisfaction and loyalty and its impact on Islamic banks. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-03-2017-0033
Bahri, M. S. (2020). The Effect of Competence, Price and Quality Of Service to The Satisfaction of Students. Wiga: Jurnal Penelitian Ilmu Ekonomi. http://ejournal.itbwigalumajang.ac.id/index.php/wiga/article/view/514
Fared, M. A., Darmawan, D., & ... (2021). Contribution of E-Service Quality to Repurchase Intention with Mediation of Customer Satisfaction: Study of Online Shopping Through Marketplace. … of Marketing and …. https://ejournal.metromedia.education/index.php/mark/article/view/37
Fauzi, D. H. F., & Ali, H. (2021). Determination of Purchase and Repurchase Decisions: Product Quality and Price Analysis (Case Study on Samsung Smartphone Consumers in the City of Jakarta). Dinasti International Journal of Digital Business …. https://dinastipub.org/DIJDBM/article/view/965
Febrian, A., & Vinahapsari, C. A. (2020). Brand equity s mediated in influencing purchase intentions on e commerce. In Journal of Engineering & …. researchgate.net. https://www.researchgate.net/profile/Angga-Febrian-2/publication/340730724_Brand_equity_is_mediated_in_influencing_purchase_intentions_on_e_commerce/links/5e9a76104585150839e410cf/Brand-equity-is-mediated-in-influencing-purchase-intentions-on-e-commerce.pdf
Jeaheng, Y., Al-Ansi, A., & Han, H. (2020). … of Halal-friendly services, facilities, and food and Beverages on Muslim travelers’ perceptions of service quality attributes, perceived price, satisfaction, trust, and …. Journal of Hospitality Marketing & …. https://doi.org/10.1080/19368623.2020.1715317
Khatoon, S., Zhengliang, X., & Hussain, H. (2020). The Mediating Effect of customer satisfaction on the relationship between Electronic banking service quality and customer Purchase intention: Evidence from the Qatar …. Sage Open. https://doi.org/10.1177/2158244020935887
Moon, Y., & Armstrong, D. J. (2020). Service quality factors affecting customer attitudes in online-to-offline commerce. Information Systems and E-Business …. https://doi.org/10.1007/s10257-019-00459-y
Muharam, H., Chaniago, H., & ... (2021). E-service quality, customer trust and satisfaction: market place consumer loyalty analysis. … : Manajemen Ide Dan …. http://journal.uin-alauddin.ac.id/index.php/minds/article/view/23224
Nabella, S. D. (2021). Improve Consumer Purchasing Decisions Through Quality of Service, Promotion And Quality of Information At PT. Ng Tech Supplies. International Journal of Science, Technology & …. https://www.ijstm.inarah.co.id/index.php/ijstm/article/view/210
Naini, N. F., Santoso, S., Andriani, T. S., & ... (2022). The effect of product quality, service quality, customer satisfaction on customer loyalty. Journal of Consumer …. https://journal.ipb.ac.id/index.php/jcs/article/view/38680
Qalati, S. A., Vela, E. G., Li, W., Dakhan, S. A., & ... (2021). Effects of perceived service quality, website quality, and reputation on purchase intention: The mediating and moderating roles of trust and perceived risk in online …. Cogent Business & …. https://doi.org/10.1080/23311975.2020.1869363
Saputra, F., & Mahaputra, M. R. (2022). Relationship of Purchase Interest, Price and Purchase Decisions to IMEI Policy (Literature Review Study). Journal of Law, Politic and Humanities. https://dinastires.org/JLPH/article/view/76
Shokouhyar, S., Shokoohyar, S., & Safari, S. (2020). Research on the influence of after-sales service quality factors on customer satisfaction. Journal of Retailing and Consumer …. https://www.sciencedirect.com/science/article/pii/S0969698919313311
Sinurat, M., Heikal, M., Simanjuntak, A., Siahaan, R., & ... (2021). Product Quality On Consumer Purchase Interest With Customer Satisfaction As A Variable Intervening In Black Online Store High Click Market: Case Study on …. Morfai …. http://radjapublika.com/index.php/MORFAI/article/view/12
Slack, N., Singh, G., & Sharma, S. (2020). The effect of supermarket service quality dimensions and customer satisfaction on customer loyalty and disloyalty dimensions. … Journal of Quality and Service …. https://doi.org/10.1108/IJQSS-10-2019-0114
Tran, V. D., & Le, N. M. T. (2020). Impact of service quality and perceived value on customer satisfaction and behavioral intentions: Evidence from convenience stores in Vietnam. The Journal of Asian Finance, Economics and …. https://koreascience.kr/article/JAKO202026061031378.page
Wilis, R. A., & Nurwulandari, A. (2020). The effect of E-Service Quality, E-Trust, Price and Brand Image Towards E-Satisfaction and Its Impact on E-Loyalty of Traveloka’s Customer. Jurnal Ilmiah Manajemen, Ekonomi …. http://journal.stiemb.ac.id/index.php/mea/article/view/609
Zhang, M., Sun, L., Qin, F., & Wang, G. A. (2021). E-service quality on live streaming platforms: swift guanxi perspective. Journal of Services Marketing. https://doi.org/10.1108/JSM-01-2020-0009
Zhau, W., & Marchase, M. (2022). The Effect Of Product Quality On Consumer Purchase Interest With Customer Satisfaction As An Intervening Variable In Australian Medical And Health Care Store. MEDALION JOURNAL: Medical …. http://medalionjournal.com/index.php/go/article/view/62
Zhong, Y., & Moon, H. C. (2020). … , loyalty, and happiness in fast-food restaurants in China? Perceived price, service quality, food quality, physical environment quality, and the moderating role …. In Foods. mdpi.com. https://www.mdpi.com/2304-8158/9/4/460