Business feasibility analysis (UMKM) kripang products (kripik pangsit) with strategy e-commerce marketing among students
Abstract
This research aims to evaluate the feasibility of the kripang product business from market, financial, environmental & socio-cultural, operational, legal and technical aspects that are relevant for starting this business. The methodology used in this research includes descriptive analysis to identify the market potential for kripang products among students as well as SWOT analysis to assess strengths, weaknesses, opportunities and threats that may affect this business. The research results show that students are a promising market segment for kripang products, especially if supported by an effective e-commerce marketing strategy. Researched consumer preferences highlight the need for quality, innovative, and easily accessible chipping products online. Financial analysis shows attractive revenue prospects with acceptable profit margins for UMKM business players. The UMKM business for kripang products with an e-commerce marketing approach offers significant opportunities in the student market. Keys to success include a good understanding of market preferences, implementation of appropriate marketing strategies, and careful financial management.
Downloads
References
Abuyamin, O. (2014). Nomor Pokok Wajib Pajak (NPWP) dan Pengusaha Kena Pajak (PKP). Jurnal Wawasan Yuridika, 22(1), 110–123.
Aditama, R. A., & Rofiudin, M. (2020). Pengantar Bisnis: Dilengkapi dengan Studi Kelayakan Bisnis. AE Publishing.
Arifudin, O. (2019). Pengaruh kompensasi terhadap kinerja karyawan di PT. Global Media. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 3(2), 184–190.
Arifudin, O. (2023). Pendampingan Meningkatkan Kemampuan Mahasiswa Dalam Submit Jurnal Ilmiah Pada Open Journal System. Jurnal Bakti Tahsinia, 1(1), 50–58.
Ashraf, R., & Merunka, D. (2017). The use and misuse of student samples: An empirical investigation of European marketing research. Journal of Consumer Behaviour, 16(4), 295–308. https://doi.org/10.1002/cb.1590
Fatonah, S., Dharma, A. B., & Mastuti, D. N. (2021). The Strategy of The Development Potential of Rural Tourism Based Umkm In Central Java With The Approach Of Ooda Loops. In Conference Proceeding (Vol. 94). 6th International Conference on Business and Banking (ICBB).
Firman, A., Putra, A. H. P. K., Mustapa, Z., Ilyas, G. B., & Karim, K. (2020). Re-conceptualization of Business Model for Marketing Nowadays: Theory and Implications. The Journal of Asian Finance, Economics and Business, 7(7), 279–291. https://doi.org/10.13106/jafeb.2020.vol7.no7.279
Fitria, N., Ulfah, U., & Arifudin, O. (2020). Analisis Faktor-Faktor Terhadap Pengambilan Keputusan Calon Mahasiswa Untuk Memilih Jurusan Pendidikan Agama Islam. Jurnal Al-Amar: Ekonomi Syariah, Perbankan Syariah, Agama Islam, Manajemen dan Pendidikan, 1(2), 120–127.
Goeyardi, G. M., Ramadhasari, D. R., & Alimudin, A. (2022). Market Penetration Strategy through Social Media Marketing to Create Consumer Loyalty. IJEBD (International Journal of Entrepreneurship and Business Development), 5(6), 1148–1156. https://doi.org/10.29138/ijebd.v5i6.2065
Haris, I., Kusumarini, E., Mahakam, W. G., Zagoto, Laurence, S. F., Raya, Kusumawati, I., & Arifudin, O. (2023). Pengenalan Teknis Penggunaaan Software Turnitin Dan Mendeley Dekstop Untuk Meningkatkan Kualitas Karya Ilmiah Mahasiswa Baru. Journal Of Human And Education (JAHE), 3(2), 172–178. https://doi.org/doi.org/10.31004/jh.v3i2.187
Hermina, N., Rahma, Y. D., & Gusnia, A. R. (2022). Marketing 5.0 and Consumer Behavior of The Millennial (Gen Z) Generation As Business Performance Boosting In Covid-19 Pandemic (Case Study: SMEs In West Java). Central Asia & the Caucasus, 23(1).
Islamudin, A., & Setiawati, R. I. S. (2023). Improving The Competitiveness of Small and Medium Micro Economies through Digital Marketing in the Global Market. 6th International Conference on Economics Business and Government Challenges, 108–119.
Mangifera, L., & Mawardi, W. (2022). Digital Transformation and Its Impact on Financial Performance: in the Food and Beverage Small Business Sector. 2022: 2nd International Conference on Business and Social Sciences, 49–61.
Nguyen, T., Sun, Q., & Ganesh, G. (2019). Exploring the role of decision-making factors in international student marketing engagement. Journal of Marketing for Higher Education, 29(2), 230–250. https://doi.org/10.1080/08841241.2019.1638483
Nurmala, N. (2022). Identification of MSME product and service marketing strategies using social networking in Indonesia. International journal of business, economics & management, 5(2), 114–124. https://doi.org/10.21744/ijbem.v5n2.1899
Nurul Badriyah, Wahyudi, S. T., Prastiwi, A., Nur, M., Sari, K., Nabella, R. S., & Radeetha, R. (2023). Economic empowerment through the development of food and beverage micro enterprises. Journal of Community Service and Empowerment, 4(2), 308–318. https://doi.org/10.22219/jcse.v4i2.26221
Prabowo, H., Bramulya, R., & Yuniarty, Y. (2020). Student purchase intention in higher education sector: The role of social network marketing and student engagement. Management Science Letters, 103–110. https://doi.org/10.5267/j.msl.2019.8.012
Putri, N. K. A. A., & Tisnawati, N. M. (2024). The Effect of KUR, Utilization E-Commerce, Education, Age, and Gender on The Income of Kamasan Wayang Painting MSMEs. INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE, 2(9), 2584–2605.
Russell, M. (2005). Marketing education: A review of service quality perceptions among international students. International Journal of Contemporary Hospitality Management, 17(1), 65–77. https://doi.org/10.1108/09596110510577680
Sudirjo, F., Misrofingah, Sofyanty, D., Fikri Maulana, M., & Widia Nurdiani, T. (2023). Application of Valance Framework and D&M IS Success Model to Analyze Determinant Factors of Intention to Use E-Commerce Services for Sellers. Jurnal Informasi dan Teknologi, 5(3), 79–84. https://doi.org/10.60083/jidt.v5i3.403
Sumiharyati, S., & Arikunto, S. (2019). Evaluasi program in-service training guru SMK di BLPT Yogyakarta. Jurnal Akuntabilitas Manajemen Pendidikan, 7(2). https://doi.org/10.21831/amp.v7i2.26654
Suwarsi, S., Ayu Mahani, S., Asro’i, A., Anasty Fahzaria, N., Rizqi, M., Rafi Addaar Quthni, M., & Denisya, B. (2023). The Strategy of the Micro Business Assistance Program for the Snack Market Sektor Through Business Development Lectures in the Framework of Implementing Independent Learning on an Independent Campus (MBKM). KnE Social Sciences. https://doi.org/10.18502/kss.v8i18.14284
Tiffany, T., & Augustinus, D. C. (2022). Analysis of factors that influence customer loyalty for using cloud kitchen in medan. In Proceeding. National Conference Business, Management, and Accounting (NCBMA) (Vol. 5), 267–290.
Trisyahputra, B., Kusumawati, A., & Wilopo. (2023). The Effect of Environmental Turbulence and Entrepreneurial Opportunities on Entrepreneurial Intention in Digital MSMES Indonesia. Profit: Jurnal Adminsitrasi Bisnis, 17(2), 242–252. https://doi.org/doi.org/10.21776/ub.profit.2023.017.02.8
Wiralestari, W., & Riski, H. (2020). Factors Affecting the Quality of MSME Financial Reporting. The 3rd International Conference on Business, Policy, and Social Sciences (ICBPS).
Zuhroh, D., Sunardi, Muslikh, A. R., Andarwati, M., & Cahyaningsih, D. S. (2023). The Development of a Web-Based Strategic Pricing Application to Support the Sustainability of Creative-Based SMEs. International Journal of Sustainable Development and Planning, 18(6), 1749–1759. https://doi.org/10.18280/ijsdp.180610
