Optimizing visitor satisfaction at the Pandeglang tourist destination with elements of location and entry rate: Quality of service as moderation
Keywords:
Entry Rate, Location, Service Quality, Tourism, Visitor SatisvactionAbstract
Location and entry fees are important elements in attracting tourist interest, but unfortunately these two elements have not been studied optimally in Pandeglang Regency. The aim of this research is to determine the extent to which location and entry fees influence visitor satisfaction through service quality as moderation at tourist destinations in Pandeglang. This research uses an associative approach with a non-probability sampling method using Random Sampling. The total tourist population in 2023 will be 3,475,089 visitors with 14 tourist destinations so that a sample size of 140 is taken to represent 10 respondents for each tourist destination. Test the data analysis using SEM-PLS 4.0. The research results show that location has no effect on visitor satisfaction, while entrance fees have an effect on visitor satisfaction. Service quality cannot moderate location and entrance fees on visitor satisfaction. The implementation of the geographical location of an area that has not been organized has an impact on the interest of tourist visitors because competition is also another important element that must be considered in a region so that planning, controlling and mapping must continue to be managed by both the government and the community.
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Marpaung, H. S., Syaifuddin, S., & Toni, N. (2024). Impact of price Fairness,Service quality, and destination image on tourist loyalty and satisfaction :A case study of Lake Toba , North Sumatra. International Journal Of Advanced and Applied Sciences, 11(5), 1–11.
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Munthe, R. N., Damanik, E. O., Napitu, R., & Sriwiyanti, E. (2022). Pengaruh Kualitas Pelayanan dan Lokasi terhadap Kepuasan Pengunjung Hotel Grand Palm pada Masa Pandemi di Kota Pematangsiantar. J-MAS (Jurnal Manajemen Dan Sains), 7(1), 238. https://doi.org/10.33087/jmas.v7i1.390
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Puteri, J., Harto, S., & Adianto, A. (2022). Pengembangan Pariwisata Di Rupat Utara Dalam Perspektif Sustainable Tourism. Pro Patria: Jurnal Pendidikan, Kewarganegaraan, Hukum, Sosial, Dan Politik, 5(1), 55–73. https://doi.org/10.47080/propatria.v5i1.1466
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Rahmayani, D., Oktavilia, S., Suseno, D. A., Isnaini, E. L., & Supriyadi, A. (2022). Tourism Development and Economic Growth: An Empirical Investigation for Indonesia. Economics Development Analysis Journal, 11(1), 1–11. https://doi.org/10.15294/edaj.v11i1.50009
Ria, A. M., Andari, T. T., & Yulianingsih, Y. (2024). Pengaruh Kualitas Pelayanan dan Lokasi terhadap Kepuasan Konsumen. Jurnal Ekonomi Dan Bisnis, 3(1), 11–19. https://doi.org/10.57151/jeko.v3i1.295
Suharlina, lina (s). (2023). Pengaruh Kualitas Pelayanan, Harga Dan Lokasi Terhadap Keputusan Pembelian Konsumen Pada Rumah Makan. Jurnal Ilmiah Ilmu Manajemen, 2(1), 113–125.
Sukardi, A. S., & Afidah, E. U. (2024). Pengaruh citra destinasi, fasilitas, dan presepsi harga terhadap minat berkunjung wisatawan ke objek wisata pantai di Kabupaten Jepara. Journal of Management and Digital Business, 4(1), 15–29. https://doi.org/10.53088/jmdb.v4i1.789
Suparjo, Adhi Dana, Y., Mahda Kumala, C., & Sri Sunarsih, E. (2024). Pemberdayaan Masyarakat Lokal dalam Pembangunan Pariwisata Berkelanjutan di Tana Toraja, Sulawesi Selatan. Perigel: Jurnal Penyuluhan Masyarakat Indonesia, 3(1), 40–55. https://doi.org/10.56444/perigel.v3i1.1768
Taki, H. M., Raditya, R., & Rosefalda, N. (2023). Tinjauan Geografi Fisik Untuk Pengembangan Pariwisata Pada Studi Kasus Kota Bandung Jawa Barat Dan Kabupaten Tulang Bawang Lampung. Jurnal Bhuwana, 3(1), 56–67. https://doi.org/10.25105/bhuwana.v3i1.16749
Turap, T., Merupakan, T. B., Lebih, T. B., & Turap, T. D. (2019). Structural Equation Modeling (SEM) Berbasis Varian.
Veta Lidya Delimah Pasaribu. (2023). The Influence of Service Quality and Price on Customer Satisfaction (CV.Herina Catering). International Journal of Integrative Sciences, 2(8), 1223–1238. https://doi.org/10.55927/ijis.v2i8.5605
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Published
2025-01-08
How to Cite
syiarudin, A. ., Yunita, I. ., & Komalasari, S. . (2025). Optimizing visitor satisfaction at the Pandeglang tourist destination with elements of location and entry rate: Quality of service as moderation. Journal of Management Science (JMAS), 8(1), 137–143. Retrieved from https://exsys.iocspublisher.org/index.php/JMAS/article/view/624
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