The influence of psychological factors on the the purchasing decision of oriflame products (Study on students of the Faculty of Economics UNWAHA)
Keywords:
Attitude, Learning, Motivation, Perception, Purchasing DecisionsAbstract
The aim of this research is to find out whether motivation, perception, learning, beliefs and attitudes influence Oriflame purchasing decisions among students at the economics faculty at KH University. A. Wahab Hasbullah Jombang Rice Pond. This research uses quantitative research methods. The research method that will be used in this research is an associative method with a quantitative approach. The use of this quantitative associative method is to explain the influence of psychological factors on purchasing decisions for Oriflame products (study of UN The use of this quantitative associative method is to explain the influence of psychological factors on purchasing decisions for Oriflame products (study of UNWAHA economics faculty students). Data analysis in this research is using the Likert scale method and using multiple linear regression methods and the data is analyzed using the SPSS 26 program. Based on the results of research and analysis using the SPSS 26 program, it is partially proven that motivation has no effect, perception has an effect, learning has an effect, trust has no effect, attitudes have an effect and simultaneously these psychological factors still have an insignificant effect on purchasing decisions.
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Bal, H. Ç., & Erkan, Ç. (2019). Industry 4.0 and competitiveness. Procedia Computer Science, 158, 625–631.
Cakranegara, P. A., Kurniadi, W., Sampe, F., Pangemanan, J., & Yusuf, M. (2022). The Impact Of Goods Product Pricing Strategies On Consumer Purchasing Power: A Review Of The Literature. Jurnal Ekonomi, 11(03), 1115–1120.
Dewi, W. S., Pradana, M., Sari, D., Nugraha, D. W., & Adiputri, L. C. (2021). The influence of knowledge, social media utilization and motivation on entrepreneurial intention (Case study: Telkom university students). Proceedings of the International Conference on Industrial Engineering and Operations Management, 6840–6847.
Giao, H., Vuong, B., & Quan, T. (2020). The influence of website quality on consumer’s e-loyalty through the mediating role of e-trust and e-satisfaction: An evidence from online shopping in Vietnam. Uncertain Supply Chain Management, 8(2), 351–370.
Kahler, J. S. (2018). The Situational Prevention of Wildlife Poaching in Bukit Barisan Selatan National Park, Sumatra, Indonesia. Michigan State University.
Katharina, N., Wijaya, A., Juliana, J., & Avelina, V. (2021). Influence capital structure, liquidity, size the company, debt policy and profitability towards corporate value on property company, real estate and building construction listed on the Stock Exchange Indonesia period 2016-2019. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol, 4(2), 2241–2256.
Kusmarini, R. A., Sumarwan, U., & Simanjuntak, M. (2020). The effect of atmosphere perception, perceived value, and hedonic value on consumer loyalty through the service quality of warunk upnormal. Indonesian Journal of Business and Entrepreneurship (IJBE), 6(1), 53.
Kymäläinen, T., Seisto, A., & Malila, R. (2021). Generation Z food waste, diet and consumption habits: A Finnish social design study with future consumers. Sustainability, 13(4), 2124.
McFarlane, F. W. (1984). Information technology changes the way you compete. Harvard Business Review, Reprint Service.
Pina, R., & Dias, ÃÂÂÂÂÂ. (2021). The influence of brand experiences on consumer-based brand equity. Journal of Brand Management, 28, 99–115.
Poespa, A. A. R., Cahyono, R., & Martah, V. (2021). Pengaruh kualitas produk, persepsi harga, dan promosi terhadap keputusan pembelian lotion Marina. IQTISHADequity Jurnal MANAJEMEN, 3(1), 212–223.
Sari, C. N., Ningrum, A. P., & Hapsari, R. D. V. (2022). The effect of religiosity and product knowledge on customer loyalty with halal perception as a mediation variable: A study on Muslim women consumers of halal certified cosmetic products in Malang city. International Journal of Research in Business and Social Science (2147-4478), 11(1), 42–52.
Septinar, H., Daulay, R. W., & Putri, M. K. (2018). Faktor-Faktor yang mempengaruhi kualitas pengelolaan Lingkungan terhadap kondisi di Bantaran Hilir Sungai Musi Kecamatan Gandus Kota Palembang. JURNAL SWARNABHUMI: Jurnal Geografi Dan Pembelajaran Geografi, 3(1), 43–48.
Suharni, S. (2012). Pengaruh Kualitas Informasi, Kemampuan Individual Dan Norma Subyektif Terhadap Minat Mahasiswa Dalam Menggunakan Internet Sebagai Sumber Pustaka (Survey Di Universitas Muhammadiyah Surakarta). Universitas Muhammadiyah Surakarta.
Van Veldhoven, Z., & Vanthienen, J. (2022). Digital transformation as an interaction-driven perspective between business, society, and technology. Electronic Markets, 32(2), 629–644.
Wikansari, R., Ausat, A. M. A., Al Hidayat, R., Mustoip, S., & Sari, A. R. (2023). Business Psychology Analysis of Consumer Purchasing Factors: A Literature Review. ICEMBA 2022: Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia, 6.
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Published
2023-10-30
How to Cite
Rahmawati, I. ., Sa’adah, L. ., & Oktania, S. E. . (2023). The influence of psychological factors on the the purchasing decision of oriflame products (Study on students of the Faculty of Economics UNWAHA). Journal of Management Science (JMAS), 6(4), 728–735. Retrieved from https://exsys.iocspublisher.org/index.php/JMAS/article/view/349
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