Experience quality in moderating lifestyle, brand awareness and taste quality on cleo consumer revisits
Keywords:
Brand awareness, Lifestyle, Quality of experience, Quality of taste, Repurchase intentionAbstract
People must adopt a healthier lifestyle after the pandemic, one of which is by drinking mineral water regularly. In Indonesia, there are many brands of bottled drinking water, these five are the most well-known among the public, namely Aqua, Le Mineral, Ades, Cleo and Club. Cleo is bottled water that stands earlier than Le mineral, this is very interesting to analyze. This study aims to examine addiction between lifestyle, brand awareness, and taste quality on repurchase intention moderated by experience quality. The number of respondents in this study were 102 respondents who had purchased or consumed Cleo mineral water in the Bekasi Regency area. The taking of this population is non-probability sampling and the technique of taking respondents is purposive. This research was processed using a regression technique, which was processed using SmartPLS Software. This research proves 1) Customers who buy Cleo brand products feel that their lifestyle is in accordance with the Cleo brand product so that they have repurchase intentions. 2) The higher consumer awareness of the CLEO product brand, the higher the intention to repurchase again. 3) Cleo's products have high quality so that the quality of taste can affect repurchase intentions. 4) The quality of experience acts as a moderator predictor so it cannot moderate lifestyle on repurchase intention. 5) The quality of experience can moderate brand awareness on repurchase intentions. 6) Experience quality acts as a moderator predictor so it cannot moderate taste quality on repurchase intention.
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Anggita. (2018). The Effect Of Advertising On Online Sites And Lifestyle In The Era Of Digital On Repurchasing Interest. International Journal Of Multidisciplinary Research And Literature . Https://Ijomral.Esc-Id.Org/Index.Php/Home/Article/View/30/41
Assauri. (2010). Marketing Management: Fundamentals, Concepts & Strategies .
Bintarti, S., & Kurniawan, EN (2017). A Study Of Revisit Intention: Experiential Quality And Image Of Muara Beting Tourism Site In Bekasi District. European Research Studies Journal , Xx (2a), 521 – 537. Https://Ersj.Eu/Journal/657
Bukareview. (2022). 15 Best Bottled Mineral Water Brands for Health . Https://Review.Bukalapak.Com/Others/Merek-Air-Mineral-Kemasan-Botol-Terbaik-111785
Diandra Ariani Syafitri. (2022). Analysis of Customer Satisfaction Of Repurchase Intention In Gold Purchase Field For Investment During Pandemic Covid-19. Indonesian Journal of Social Science , 3 (8). 10.36418/Jiss. V3i8.686
Durianto, D, Sugiarto, Sitinjak, & T. (2001). , Strategy to Conquer the Market Through Equity Research and Brand Behavior, Second Edition, Pt, Gramedia Pustaka Utama, Jakarta .
Fatmalawati, DS, & Andriana, AN (2021). The Influence of Brand Image, Price and Product Quality on Interest in Repurchasing Cosmetics Pt. Paragon Technology And Innovation. Journal of Business Management , 10 (2). Https://Jurnal.Umt.Ac.Id/Index.Php/Jmb/Article/View/4228
Fernanda, J., Suyono, J., & Elisabeth, D. R. (2019). The Impact Of Lifestyle, Brand Awareness, Product Quality, On Purchasing Decisions And Repurchase Intention Products For East Java & Co. International Journal Of Integrated Education, Engineering And Business, 2(2). Https://Jurnal.Narotama.Ac.Id/Index.Php/Ijieeb/Article/View/962
Hasan, & Ali. (2013). Marketing Dan Kasus Kasus Kasus Pilihan. Caps (Center For Academic Publishing Service).
Idnfinancials.Com. (2022). Pt. Sariguna Primatirta Tbk [Cleo]. Idnfinancials.Com. Https://Www.Idnfinancials.Com/Id/Cleo/Pt-Sariguna-Primatirta-Tbk
Imam Ghozali. (2021a). Quantitative & Qualitative Research Design for Accounting, Business, and Other Social Sciences . Primary Yoga.
Imam Ghozali. (2021b). Concepts, Techniques and Applications Using the Smartpls 3.2.9 Program for Empirical Research (Edition 3). Diponegoro University Publishing Agency.
Katubi. (2020). Lifestyle Analysis, Advertising Stars and Belief in Repurchase Interests in Shopee Online Consumers (Case Study Conducted on Students of the Surakarta Batik Islamic University, Faculty of Economics, Management Study Program). Journal of Research and Scientific Studies , 18 (3). Https://Ejournal.Unsa.Ac.Id/Index.Php/Smooting/Article/View/486
Kusumasari, A., Sudarwati, & Pawira, S. (2020). Repurchase Intention Reviewed From Brand Image, Brand Trust And Lifestyle (Case Study On Nevada Products In Surakarta). Economics And Business . Http://Jurnal.Unissula.Ac.Id/Index.Php/Ekobis/Article/View/13366/5606
Langga, A., Kusumawati, A., & Alhabsji, T. (2020). Intensive Distribution And Sales Promotion For Improving Customer-Based Brand Equity (Cbbe), Re-Purchase Intention And Word-Of-Mouth (Wom). Journal Of Economic And Administrative Sciences , 37 (4). Https://Www.Emerald.Com/Insight/Content/Doi/10.1108/Jeas-03-2019-0041/Full/Html
Lupiyoadi, Rambat, & A. Hamdani. (2006). Service Marketing Management . 2 .
Maulana, AZ, & Sukresna, IM (2022). The Influence of Product Quality, Customer Satisfaction and Word of Mouth on Consumer Repurchase Interest (Study: On Customers of Que Bread Bread Products in Bogor City). Diponegoro Journal Of Management , 11 (1), 1–15. Https://Ejournal3.Undip.Ac.Id/Index.Php/Djom/Article/View/33820
Maya Citra Rosa. (2021). The need for mineral water for men and women's bodies is different, this is the size . Compass. Com. Https://Www.Kompas.Com/Wiken/Read/2021/11/28/093300881/Kebutuhan-Air-Mineral-For-Body-Men-And-Women-Different-This-Size?Page=All
Minor, & Mowen. (2002). No Title . 5 .
Mokoginta, FAA, Tumbuan, WJ, & Saerang, RT (2022). The Influence Of Service Quality And Product Quality On Repurchase Intention At Kopi Kenangan Manado Town Square. Journal of Economic Research, Management, Business and Accounting , 10 (3). Https://Ejournal.Unsrat.Ac.Id/V3/Index.Php/Emba/Article/View/42527
Oliver, RL (1993). Cognitive, Affective And Attribute Base Of The Satisfaction Response. Journal Of Consumer Research , 20 , 418–430.
Park, S., Hahn, S., Lee, T., & Jun, M. (2018). The Two Factor Model of Consumer Satisfaction: International Tourism Research. Tourism Management .
Peter, Jp, Olson, & Jc. (2000). Consumer Behavior And Marketing Strategies .
Prawirosentono S. (2007). New Philosophy About Integrated Quality . 2 .
Putri, K. T. K., & Sukawati, T. G. R. (2020). The Role Of Trust Mediates The Effect Of Customer Satisfaction On Repurchase Intention (Study On Consumer Chatime) In Denpasar City. American Journal Of Humanities And Social Sciences Research (Ajhssr), 4(8). Https://Ajhssr.Com/Wp-Content/Uploads/2020/08/Zw2048412418.Pdf
Putu Ema Werdiastuti, A. A. (2022). The Effect Of Product Quality And Price Toward Repurchase Intention At Taco Casa Bali During Covid-19 Pandemic. Asian Management And Business Review, 2(2). Https://Journal.Uii.Ac.Id/Ambr/Article/View/24849
Razak, N., Orfyannysyahreffythemba, & Syahruddin, H. (2019). Brand Awareness As Predictors Of Repurchase Intention: Brand Attitude As A Moderator. Advances In Social Science Research Journal , 6 (2). Https://Journals.Scholarpublishing.Org/Index.Php/Assrj/Article/View/6264
Sephnat Aristarkus Tang, YM (2022). The Effect Of Advertising On Online Sites And Lifestyle In The Era Of Digital On Repurchasing Interest. International Journal Of Multidisciplinary Research And Literature . Https://Ijomral.Esc-Id.Org/Index.Php/Home/Article/View/30/41
Soebandhi, S., Wahid, A., & Darmawanti, I. (2020). Santirianingrum Soebandhi Abdul Wahid Ira Darmawanti. Business And Management , 13 (1), 26–36. Https://Journal.Unesa.Ac.Id/Index.Php/Bisma/Index
Sudayo, T., & Saefuloh, D. (2019). Analysis of the Influence of Brand Awareness, Brand Image, Perceived Quality, and Brand Loyalty on Purchase Intention Case Study: Brand Nokia . 1 . Https://Jurnal.Polban.Ac.Id/Proceeding/Article/View/1504
Sumarwan. (2011). Marketing, Consumer Behavior Theory and Its Application in .
Tae, BE, & Bessie, JLD (2021). The Influence of Lifestyle and Reference Groups on Repurchase Intention (Survey of Customers of The Kings Resto Kupang . 10 (1), 27–45. Https://Ojs.Unkriswina.Ac.Id/Index.Php/Transformatif/ Articles/Views/162
Therok, FA, Saerang, DPE, & Wangke, SJC (2021). The Effect of Lifestyle, Servicescape, and Food Quality on Return Visit Intentions at Decade Coffee Shop. Emba's Journal , 9 (3), 1423–1432. Https://Ejournal.Unsrat.Ac.Id/V3/Index.Php/Emba/Article/View/35779
Top Brand Index. (2022). Top Brand Index . Https://Www.Topbrand-Award.Com/En/Top-Brand-Index-Int/?Tbi_Find=Aqua
Tufahati, N., Barkah, CS, Tresna, PW, & Chan, A. (2021). The Impact Of Customer Satisfaction On Repurchase Intention (Surveys On Customer Of Bloomythings). Journal Of Business & Applied Management , 14 (2). Https://Journal.Ubm.Ac.Id/Index.Php/Business-Applied-Management/Article/View/3098/2212
Wijaksono, D., & Ali, H. (2019). Repurchase Intentions Model: Analysis of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty (Private Label Case Study at Alfamidi Stores in Tangerang) . 4 (5), 371–380. Https://Www.Semanticscholar.Org/Paper/Model-Repurchase-Intentions%3a-Analysis-Of-Brand-And-Wijaksono-Ali/70b12a706487e8d65c6929ad4cff258475a3fc90
Wikipedia. (2022a). Aqua (Mineral Water) . Wikipedia. Https://Id.Wikipedia.Org/Wiki/Aqua_(Air_Mineral)
Y P Putra, B. H. (2019). Analysis Of Brand Awareness And Perceived Quality On Repurchase Intention Of Indonesian Insurance Companies. International Conference On Social Science. Https://Www.Atlantis-Press.Com/Article/125926944.Pdf
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Published
2023-07-24
How to Cite
Sartikah, D. ., Bintarti, S. ., & Mardiputra, I. M. . (2023). Experience quality in moderating lifestyle, brand awareness and taste quality on cleo consumer revisits. Journal of Management Science (JMAS), 6(3), 381–389. Retrieved from https://exsys.iocspublisher.org/index.php/JMAS/article/view/284
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