Revisit: Lifestyle of brand awareness and taste quality with moderation of experience quaity
Keywords:
Brand awareness, Experience quality, Lifestyle, Repurchase intention, Taste qualityAbstract
This study reviews Revisit: Lifestyle Brand Awareness and Taste Quality with Moderation of Experience Quality in Bekasi Regency Area. This study aims to illustrate the existence of a lifestyle by drinking nestle pure life mineral water that is good for health and for a quality of brand awareness. Nestle pure life mineral water which is industrialized in Indonesia was established in 1985 with PT. Akasha Wira International Tbk. with the presence of mineral water in hygienic and instant packaging, it is easy to carry anywhere that is in great demand and is believed to have healthy water quality and feels light to drink. This study used quantitative methods with primary data collected by isendental sampling techniques or proposive sampling with the distribution of questionnaires through google forms and non-probality sumpling population types that had more then 100 respondents who met the criteria. Has six hypotheses formulated one of them has one that is not significant and tested regression analysis which is processed using test instruments with the help of pls software that produces validity and reliability with decent results.
References
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Tae, B. E., & Bessie, J. L. D. (2021). The Influence of Lifestyle and Reference Groups on (Repurchase Intention) (Survey of The Kings Resto Kupang Customers). Transformatif Journal, 10(1), 27–45.
The Relationship between Product Quality, E-Service Quality and Brand Image on Customer Satisfaction: Preliminary Investigation in Perlis. Girsang, (2020). International Journal of Business and Management, 4(5), 43–54. https://doi.org/10.26666/rmp.ijbm.2020.5.6
Werdiastuti, P. E., & Agustiono, A. (2022). The effect of product quality and price toward repurchase intention at Taco Casa Bali during Covid-19 pandemic. Asian Management and Business Review, 2(2), 193–206. https://doi.org/10.20885/ambr.vol2.iss2.art7
Chau, N. D., Tomaszewska, B., & Sains, U. (2019). Mineral water and bottled water as natural drinks.
Fitriana, I. N., & Cahyanti, M. M. (2022). The Role of Healthy Lifestyle and Advertising Intrusiveness on Repurchase Intention Lemonilo instan noodles. Modernization Economics Journal, 18(1), 112–119. https://doi.org/10.21067/jem.v18i1.6451
Gök, O., Ersoy, P., & Börühan, G. (2019). The effect of user manual quality on customer satisfaction: the mediating effect of perceived product quality. Journal of Product and Brand Management, 28(4), 475–488. https://doi.org/10.1108/JPBM-10-2018-2054
Girsang, N. M., Rini, E. S., & Gultom, P. (2020). The effect of brand image and product quality on re-purchase intention with customer satisfaction as intervening variables in consumers of skincare oriflame users–a study on students of north sumatra university, faculty of economics and business. European Journal of Management and Marketing Studies
Imam Ghozali. (2021). Descriptive Data Analysis Methods and Inferential Statistics (Ghozali Imam (ed.)). Yoga Pratama.
Kusumawati, A., & Rahayu, K. S. (2020). The effect of experience quality on customer perceived value and customer satisfaction and its impact on customer loyalty. TQM Journal, 32(6), 1525–1540. https://doi.org/10.1108/TQM-05-2019-0150
Kwak, H., Anderson, R. E., Leigh, T. W., & Bonifield, S. D. (2019). Impact of salesperson macro-adaptive selling strategy on job performance and satisfaction. Journal of Business Research, 94(September 2018), 42–55. https://doi.org/10.1016/j.jbusres.2018.09.015
Mappadeceng, R., & Fhaikhoh, N. (2022). The Influence of Brand Image on the Purchase Decision of Arthess Brand Bottled Water PT. Lingga Harapan Jambi (Case Study in Tanjung Pinang Village, East Jambi). Exist: Scientific Journal of Economics and Business, 13(1), 20. https://doi.org/10.33087/eksis.v13i1.296
Muhajir, M. V. (2021). The Effect of Corporate Social Responsibility, Food Quality and Perceived Value on Repurchase Intention Through Customer Satisfaction as an Intervening Variabel in the Covid-19 Pandemic Era ( Study of Bubble Drink Products " Chatime "). 19, 60–77.
N. R., . O. S. T., & . H. S. (2019). Brand awareness as predictors of repurchase intention: Brand attitude as a moderator. Advances in Social Sciences Research Journal, 6(2). https://doi.org/10.14738/assrj.62.6264
Prof. Drs. Imam Ghozali, M. Com, Ph.D, CA, A. (2016). Quantitative & Qualitative Research Design. In Quantitative & Qualitative Research Design. http://www.imamghozali.com
Pasaribu, J. F., Suyono, J., & Elisabeth, D. R. (2019). The Impact of Lifestyle, Brand Awareness, Product Quality, on Purchasing Decisions And Repurchase Intention Products for East Java & Co. IJIEEB International Journal of Integrated Education, Engineering and Business eISSN 2615-1596 pISSN 2615-2312, 2(2), 137-145.
Putri, D. E., Sudirman, A., Suganda, A. D., Kartika, R. D., Martini, E., Susilowati, H., ... & Roslan, A. H. (2021). Brand Marketing. Publisher Widina.
Rian Fiona, D. (n.d.). The Effect of Sales Promotion and E-Service Quality on Repurchase Interest Through Customer Satisfaction (Study on Gopay customers in Jabodetabek).
Syafitri, D. A. (2022). Analysis Customer Satisfaction of Repurchase Intention in Gold Purchase Field for Investment During Pandemic COVID-19. Indonesian Social Science Journal, 3(08), 1215-1225.
Sandy, N. F., & Aquinia, A. (2022). The Influence of Brand Image, Service Quality, and Price Perception on Repeat Purchase Intentions. Jesya (Journal of Sahria Economics &; Economics), 5(1), 801–809. https://doi.org/10.36778/jesya.v5i1.648
Sari, D. A. T. (2020). Role of consumer satisfaction in mediating effect of product quality on repurchase intention. International Research Journal of Management, IT and Social Sciences, 7(1), 217–226. https://doi.org/10.21744/irjmis.v7n1.839
Singh, S., & Alok, S. (2022). Drivers of Repurchase Intention of Organic Food in India: Role of Perceived Consumer Social Responsibility, Price, Value, and Quality. Journal of International Food and Agribusiness Marketing, 34(3), 246–268. https://doi.org/10.1080/08974438.2020.1869135
Sosro, B., & Surabaya, D. I. Hidayah & Anik (2018). The effect of perceived quality on repurchase intention with satisfaction as an intervening variable (studies on sosro bottled tea customers in East Surabaya). 6.
Susanto, J., & Aryani, I. D. (n.d.). FACTOR ANALYSIS OF WILLINGNESS TO PAY PREMIUM PRICE ON NESTLE PURE LIFE IN YOGYAKARTA CITY. In Seminar National STIE Wiya Wiwaha.
Tae, B. E., & Bessie, J. L. D. (2021). The Influence of Lifestyle and Reference Groups on (Repurchase Intention) (Survey of The Kings Resto Kupang Customers). Transformatif Journal, 10(1), 27–45.
The Relationship between Product Quality, E-Service Quality and Brand Image on Customer Satisfaction: Preliminary Investigation in Perlis. Girsang, (2020). International Journal of Business and Management, 4(5), 43–54. https://doi.org/10.26666/rmp.ijbm.2020.5.6
Werdiastuti, P. E., & Agustiono, A. (2022). The effect of product quality and price toward repurchase intention at Taco Casa Bali during Covid-19 pandemic. Asian Management and Business Review, 2(2), 193–206. https://doi.org/10.20885/ambr.vol2.iss2.art7
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Published
2023-07-29
How to Cite
Albahiyah, P. ., Bintarti, S. ., & Rachman, T. . (2023). Revisit: Lifestyle of brand awareness and taste quality with moderation of experience quaity . Journal of Management Science (JMAS), 6(3), 426–434. Retrieved from https://exsys.iocspublisher.org/index.php/JMAS/article/view/286
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